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Wabi & Sabi, Inc., Brand Architects

Wabi & Sabi, Inc., Brand Architects

Strategic Design & Innovation • Remote-first


hello, i am wabi & sabi. a strategic design and networked innovation consultancy. i build bold, humancentric experiences. i am small, flexible, bold and effective―with a big personality. i am dedicated to architecting meaningful dialogues and transformative solutions that resonate and inspire action at the speed of culture. research, synthesis, and collective intelligence are at my core. my most precious capital is intuition and people. creative problem solving and measurable results are in my DNA―while devising ideas and cross-cutting solutions for a living are my sole purposes. i believe that design and building capacity for resilience and social innovation are powerful, exciting, and important. for me part of creating, is rejecting the ordinary, the tried, and the safe. i am obsessed with the quality found in details. my medium is everything, and if the medium does not exist, i invent it. my approach is hands-on, immersive, and sometimes unconventional, but then again so is my work. i often break stylistic rules and cross the boundaries of traditional business and audience development, branding, marketing communications, strategic planning, service design, change management, L&D, CSR, and fundraising. my process is agile, adaptive, and focused on managing complexity efficiently, by asking the right whys collaboratively to understand the underlying values hidden behind human needs from multiple frames. my goal is to facilitate and promote lasting connections that empower at every touch point. driven by my passion to brands transform from for profit to for "massive transformative purpose", i unite them with the right tools, processes, and partners―helping them discover their potential and tribe in the process. in doing this, i turn their vision into regenerative sustainability, systemic change, and social impact. i split my time between my two homes, the US and Greece, working only on projects i believe in. over the past 15+ years i have been developing comprehensive cross-platform growth strategies and tailored, integrated programs for businesses and organizations of all shapes and sizes. my clients range from individuals, startups, and SMEs to municipalities and fortune 500 companies in need of reinventing themselves or penetrating new markets―including: Ashoka, the British Council/Plegma, Ralph Lauren, NBC, the Travel Channel, SONY, IBM, Shiseido, Sara Lee, DOVE, LVMH-Tag Heuer, EMSA, Curtiss Wright, Dolphin Capital Investors, GEK/TERNA, EKKAF, the National Library of Greece and the Stavros Niarchos Foundation among others. in 2016 the National Library of Greece awarded my team and i through a closed competition, the complex task of helping the institution prepare for its historical transition to its new home at the Stavros Niarchos Foundation Cultural Center in Athens. designed by renowned architect Renzo Piano, the SNFCC is the first public-private partnership of its kind in Greece and the largest cultural/ educational project ever undertaken in the country. i have been working closely with the NLG ever since on multiple levels, to restructure the organization, re-imagine its role in society, and develop its new award-winning identity, services, programming, and outreach strategy. my tools of choice―transdisciplinary and participatory processes with an emphasis on systems thinking and service design. i insist that lifelong learning, engagement, and interactivity are key, that optimism is vital, and that authenticity and collaboration are everything. for me, ‘brands are people and people are brands, so designing for them must be intuitive, of a kind, imperfect, impermanent, and incomplete’. now tell me―how can i help you discover your purpose while turning the challenges you face into opportunities? get in touch at [email protected] to get a free consultation!


Strategic Design & Innovation


New York City, New York, US, North America

Company size:

1-10 employees




Wabi & Sabi, Inc., Brand Architects has no openings right now

How we ensure that remote work is successful

Regular video calls with creative team and project manager. Also, in-person meetings (with global travel capacity) if required by the project and permitted by the client's budget.


One or more offices, but no one is expected to appear in the office.

Company type: