Overview

We are seeking a YouTube Growth Expert to consult on the strategy and steps required to grow our newly set up YouTube channel.

The channel will focus on global mobility, investment strategies, and empowering individuals to expand their global footprint, especially those with high net worth.

We require guidance on the best practices and proven methods to successfully grow the channel from its initial stages.

Channel Information

Focus: Global mobility, investment strategies, second citizenship, and residency for individuals seeking these opportunities.

Target Audience: North American investors, global mobility seekers, and those looking for borderless investment opportunities.

Current Status: Channel branding and setup completed - few videos posted only.

Responsibilities

The consultant will be responsible for providing a comprehensive strategy that covers all aspects of channel growth, including:

1. Pre-Launch Strategy & Preparations

• Advise on the final pre-launch steps to build excitement and awareness for the channel before the first video goes live.

• Provide insights on how to position the channel to appeal to investors seeking global mobility solutions.

• Offer recommendations for optimizing the channel’s branding and setup, including the trailer, "About" section, and links.

2. Content Strategy for Growth

• Outline a content strategy to maximize audience engagement and retention.

• Content formats and themes that resonate with a broad range of individuals.

• Ideal video length, upload frequency, and release schedule to maintain momentum.

• Provide guidance on storytelling techniques, video formats, and series concepts to build loyalty and return viewers.

3. SEO

• Provide a step-by-step SEO strategy for increasing the discoverability of videos

• How to conduct keyword research and implement keywords into video titles, descriptions, and tags.

• Best practices for using tools like VidIQ or TubeBuddy to improve video rankings and visibility.

• Guidance on optimizing thumbnails, descriptions, and video titles to improve click-through rates.

4. Channel Launch & Promotion

• Suggest effective launch strategies to gain initial traction.

• How to leverage other social media platforms, blogs, and email lists to promote the channel.

• Recommendations on collaborating with influencers, guest appearances, and partnerships to attract early viewers.

• Advice on using paid YouTube Ads (if applicable) to boost the channel's initial exposure.

5. Audience Engagement & Subscriber Growth

• Outline strategies to convert viewers into subscribers.

• Best practices for creating strong CTAs (calls to action) within videos to encourage likes, shares, and subscriptions.

• Tips on how to engage viewers in the comments section and build a sense of community around the channel.

• Suggest strategies to retain subscribers and turn them into long-term viewers, such as using playlists, end screens, and video series.

6. Long-Term Growth Strategy

• Provide a road map for scaling the channel after the first few months.

• How to analyze YouTube analytics and make data-driven decisions for improving content.

• Advice on expanding content categories and diversifying the video formats for sustained growth.

• Recommendations for creating a sustainable content calendar that balances growth with content quality.

7. Monetization Potential

• Provide insights into potential revenue streams as the channel grows:

• Monetization opportunities through YouTube ads, sponsorships, and affiliate marketing.

• Guidance on when and how to introduce monetization elements without affecting viewer engagement.

8. Performance Tracking & Adjustments

• Recommend key metrics and KPIs to track post-launch to ensure consistent growth.

• Recommend best tools to use to analyze channel data.

• Provide strategies for adjusting content or promotion tactics based on performance data and audience behavior.

If you are interested, please send your CV to careers@savoryandpartners.com

Subject Line: Application for the YouTube Expert Role

Savory and Partners FZCO