Highly creative marketing professional with broad experience in marketing, sales, management, and operations specializing in digital marketing, business development, public relations, business and political consulting. Specialties: Spokesperson/Leadership, Creative Development/Innovation, Social Media Strategy, Research, Project Management, Critical Thinking/Analysis, Organizing/Coordinating, Presentation/Communication Skills,
Greater Manchester Chamber of Commerce
Helping businesses become more effective and successful through three areas of expertise; web design and development, Internet marketing and consulting services.
General Strategic Consultant
Jim Rubens for US Senate
James served for over a year in the roles of campaign strategist and campaign manager for Jim Rubens' US Senate Campaign. In this role, James was responsible for developing Rubens' strategy, building his ground game, implementing earned media strategies, and serving regularly as a spokesman for the campaign. James developed a campaign plan, including creating the budget, identifying, interviewing, and hiring all staff and strategic partners. James designed and created all media collateral for the campaign including the logo, signage, flyers, print advertising, radio advertising, video advertising and digital advertisements. James oversaw all campaign communications, including issuing of press releases, e-mail marketing, and social media messaging. James also compiled and executed all FEC financial reporting. The results of this effort was a second place finish in a very competitive, high-profile US Senate race. Despite being outspent by over 10 times, the campaign succeeded in its goals of bringing important issues such as campaign finance reform and crony capitalism to the center of the debate.
Director of Online Communications
John Stephen for Governor
Charged with creating and managing online brand including website development and maintenance, relationship management, and social media using tools such as Facebook, Twitter, search engine optimization, and blogs. Summary of Accomplishments • Developed marketing messaging to create programs to build traffic resulting in exponential increase in Online engagement: 401% increase in Facebook friends and 604% increase in Twitter followers. • Utilized SEO strategies to improve Google presence and increase website traffic by 1349%. • Drafted and distributed custom html e-mail communications to supporters including: weekly newsletters, fundraising efforts, and multimedia presentations. • Assisted in creation and distribution of television commercials, radio advertisements, and press releases.
Progressive growth from trainee to store manager with increasing responsibilities for the financial success of operations. Charged with developing on site marketing strategies, building local brand equity, improving standards, hiring and training staff and managing the physical plant.
Student Reach Marketing
Elected to lead a student-run company of 30 employees. Created marketing strategies, built promotional campaigns and designed and implemented company policies.
Director of Volunteers
Jay Lucas for Governor
1. Recruiting volunteers. 2. Organizing contact information for volunteers and being aware of what volunteers are willing to do. 3. Scheduling volunteers to work shifts and complete projects. 4. Supervising volunteers as they do their duties (including door-to-door canvassers, meet and greet staff, and office volunteers). 5. Recognize volunteers who go above and beyond, and promoting them. 6. Overseeing and assisting with the training of volunteers.
Led a group in creating a promotional program for the Pontiac Aztek.
Director of Business Development
Wrote a business plan to secure venture capital and developed a financial and competitive analysis of the company and the industry.