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Luc Lammers

Luc Lammers

Head of Sales Benelux at SendCloud

Amsterdam, North Holland, Netherlands, Europe
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About

About me: I’m a tech-savvy and a great communicator with a flair for humor and passion for sales. Someone who can work independently but in the end prefers to be a team player. GO, team! Nothing satisfies me more than contributing to the overall growth of a business, meeting new people, and reach personal levels of success. To me, success is the ongoing process of trying to become more every single day, while – at the same time – contributing in a positive way to others. Want to talk? Since I’m a food lover and coffee addict; let me know if you want to grab some Rocket Fuel (strong coffee). I’m always open to having a chat! Specialties: SaaS (software as a service), Closing Deals, Leading by Example, Managing and Growing a Team, Scaling Startups, Strategic Partnerships, Blockchain & Cryptocurrency Languages: Dutch (native), English (fluent)

Experience

SendCloud

Head of Sales Benelux

SendCloud

Jan 2019 - Present

Currently leading a team of 20+ sales professionals. Sales achievements while Head of Sales: • 2019 Overview: Benelux sales team overachieved 3 out of 4 quarters, 121% on average. • The Benelux sales team reached 118% of the Q2 2019 sales target. • I reached 129% of my personal sales target in Q2 2019 (leading by example). • The Benelux team sales reached 150%! of the monthly target in July 2019 (Q3). • The Benelux sales team reached 127% of the Q3 2019 sales target. • The Benelux sales team reached 116% of the Q4 2019 sales target.

Altcoin Buzz

Content Writer

Altcoin Buzz

Mar 2018 - Apr 2019

With over 210.000 followers on Youtube, Altcoin Buzz is a well-known blockchain & cryptocurrency channel. The website of Altcoin Buzz is used for daily written content with the goal to inform crypto enthusiast on the latest trends and happenings. Responsibilities: • Write daily news items about the latest happenings within the blockchain and cryptocurrency space; • Review cryptocurrency projects. • Responsible for updating the community via our online channels

BuzzMaster

Head of Sales

BuzzMaster

Mar 2017 - Jan 2019

BuzzMaster is a technology startup in the events industry. At BuzzMaster we believe conferences can be much more interactive than they are now. We love to create energy, engagement, and insights. For conference organizers, but also for the participants. What we do best? We bring a Data-DJ on stage, we bring a stable wifi connection, and everyone can join via his or her smartphone. No download necessary. By asking questions and combining data, we create a real conversation. Main responsibilities: • Responsible for sales, marketing, and operational strategies to grow the company in the Netherlands and abroad; • The key driver behind the structure and workflows that the company has today. • Responsible for hiring and building out the team to meet yearly objectives; • Developing new business opportunities through proactive efforts, in addition to handling incoming leads (cold acquisition); • Focusing on expanding relationships with existing customers and driving new prospect acquisition; • Establish sales objectives by forecasting and developing annual sales and marketing quotas; • Track incoming leads, activities, metrics, pipelines and create reports in our CRM (PipeDrive) and make business decisions based on actual data.

Mews Systems

Sales Manager

Mews Systems

Mar 2016 - Feb 2017

Mews has built a cloud-based PMS with the vision to shake up the hospitality industry by offering an alternative to the overpriced, outdated products offered by the big companies that currently dominate the sector. The company is revolutionizing the guest experience by offering innovative software. • Prospected and drove new business in multiple countries in Europe (Benelux, Nordics, Germany); • Closed most deals (80%) through highly effective cold acquisition; • Reached 3 out of 4 quarterly sales quotas; • Developed a new sales pitch deck and demo structure which was then used by the sales team.

Booking.com

Sales Executive - Benelux & Africa

Booking.com

Jan 2014 - Mar 2016

BookingSuite (formerly known as buuteeq) is a software and services division of Booking.com. Booking.com is the world leader in booking accommodation online and the principal subsidiary of The Priceline Group, and the world's third largest e-commerce company. • Responsible for all sales activities within the Benelux and African market; • Top 5 performer (EMEA office) in 2014 / 2015 despite transition period from startup (buuteeq) to booking.com (acquisition) • Sold more WebComplete plans in Q1 and Q2 2015 — the most expensive subscription — in Benelux and Africa, than 35 other BookingSuite Sales Executives in any other region across the globe; • Worked with local Account Managers (Benelux and Africa) to maximize the brand reach of the BookingSuite division and to enable local Account Managers to promote the new software products to hotel partners; • Trained other Sales Executives on the Webservice and RateManager products and integration methods.

buuteeq (got acquired by Booking.com)

Sales Executive

buuteeq (got acquired by Booking.com)

Jan 2014 - Jun 2014

*Acquired by the Priceline Group in 2014 - became part of Booking.com buuteeq was one of the fastest growing software-as-a-service (“SaaS”) companies in the world and focused on changing the meaning of web marketing for the hospitality industry. The cloud-based digital marketing system was the first of its kind, including content management, website design, mobile/tablet and social digital marketing, online reservations and integrated business intelligence that helped the hotelier increase occupancy, reduce cost and convert traffic. • Top 5 in sales performance (EMEA office) in 2014 / 2015; • Responsible for the rapid growth of buuteeq in the Benelux and African (responsible for 90% of the deals in both regions); • Closed 90% of the deals through highly effective use of cold acquisition.

Aeon Plaza Hotels

Corporate Account Manager

Aeon Plaza Hotels

Mar 2012 - Jan 2014

Aeon Plaza Hotels covers two four star hotels in Amsterdam, Hotel Die Port van Cleve and Dutch Design Hotel Artemis. Each hotel has their own distinct character, but are bound together by their strong Dutch identity. • The main contact for corporate clients and responsible for yearly contracts and price negotiations; • Attracted new clients via cold acquisition; • Maintained client Relationships to drive yearly recurring revenue. • Representing Aeon Plaza Hotels at trade fairs and events.

Education

Hotel Management University of Applied Sciences (Apeldoorn)

bachelor business administration bba

Hotel Management University of Applied Sciences (Apeldoorn)

Harvard Business School Online

Entrepreneurship Essentials (certificate of completion)

Harvard Business School Online

Jan 2020 - Mar 2020

Entrepreneurship Essentials is a 4-weeks (32 hours in total) online certificate program from Harvard Business School. Entrepreneurship Essentials helps you turn an idea into a viable venture. You learn how entrepreneurs validate concepts through structured experiments, refine their business strategy, and raise the capital necessary to create value and grow their business.

Harvard Business School Online

Leadership Principles (certificate of completion)

Harvard Business School Online

Aug 2019 - Oct 2019

Leadership Principles is a 6-weeks (40 hours in total) online certificate program from Harvard Business School. The Leadership Principles course is designed to help new and aspiring leaders unleash the potential in themselves and others, and cultivate high-performing teams.

Skills:

Technology Startups SaaS Leadership Sales