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Malik Reid

Malik Reid

Baltimore, Maryland, US, North America

About

I am a young marketing professional with over 7 years of experience. I have worked in many areas of the field, from guerrilla marketing to digital marketing. I'm looking to learn as much as possible to better myself as a marketing professional, with a heavy emphasis on digital marketing. I am both Google Analytics and Adwords certified, and have extensive experience with HTML/CSS, SEO and PPC, and the tools, platforms, and practices used for SMM, CRM, and CMS. I also have experience with the entire Adobe Creative Suite. In addition to the digital marketing, I have also have experience in the entertainment industry. I have worked in artist management, event management, and broadcast. These experiences have provided me with the opportunity to learn and sharpen many skills necessary to be efficient in these areas, and digital marketing in some form has been the common denominator. In a perfect world, I would be able to work in an environment that allows me to hone my marketing skills, incorporate my passions, have my ideas and opinions accounted for, be creative, think critically, and to honestly be able to say "I love my job."

Experience

Avalanche Comics Entertainment

Social Media / Community Manager

Avalanche Comics Entertainment

Jun 2015

Verve Management

Social Media / Community Manager

Verve Management

WEAA 88.9 FM

Intern

WEAA 88.9 FM

-.Generating and researching ideas for programs and interviews - Operated audio boards - Developed content, writing material for scripts, bulletins and links - Selected music appropriate to the program, the audience, and the station - Social Media Manager

NRG theory Management

Artist Manager

NRG theory Management

Aug 2010

I Assisted in managing artists, engineers, photographers and indie labels. - Created business and marketing plans. - Handled bookings. - Reviewed contracts/riders. - Tour Management - Creating schedules, seeking investors and handling meetings. I also was in charge of creating, growing, and maintaining all online properties including the company's and clients websites and social media accounts.

Sony Music Entertainment (Stache Media/Red)

College & Lifestyle Maketing Rep

Sony Music Entertainment (Stache Media/Red)

Nov 2011 - Apr 2012

As an Intern for StacheMedia, I built relationships with independent music stores / venues, marketed artists / tours through face to face promotion, as well as digital marketing and social media, produced weekly reports on promotional activities/shows, and participated in Marketing campaigns for album releases and tours. I participated in the marketing efforts of artists such as Cage The Elephant, Mumford & Sons, and The Dropkick Murphys, Childish Gambino, and Odd Future as well as products such as Spotify. - Coordinated Lifestyle Marketing efforts for the Baltimore Metro - Coordinated Social Media Marketing efforts - Composed Market Reports weekly - Engaged in Social media & consumer research - In charge of making sure marketing efforts were effective and creative.

Sirius XM Radio Inc.

Urban Progamming Intern

Sirius XM Radio Inc.

Jul 2012

As an intern at Sirius XM, I assisted with managing and regulating all musical and media content that aired on two of Sirius XM's most popular stations, The Heat and The Backspin. Duties included but were not limited to: - Content Creation - Programming (Music Master/Powergold) - Audio Editing (Nex Gen Prophet / Dalet) - Board Operation - Database Management - Wrote Ad Copy - Music research backfill information

U-Turn Marketing / Task Force New Media

Marketing Coordinator

U-Turn Marketing / Task Force New Media

- Developed and executed guerrilla/grassroots, as well as Digital marketing strategies for Baltimore and DC markets for clients ranging from Entertainment Industry to Cosmetics. - Maintained a 100% Success rate on assignments. - Planned and managed events for clients. - Trained and managed promotions team of over 20 field reps. Supervised on weekly assignments and long-term promotions projects.

Freelance

Digital Marketing, Social Media and Brand Consultant

Freelance

Provide strategic marketing and digital consultation for a variety of lifestyle, music and entertainment brands. • Manage and create comprehensive digital marketing campaigns for clients, including organic and paid search strategies, and developed associated analytics and benchmark reports • Work with clients to ensure that their websites and digital marketing efforts are driving leads and sales, including complete website development and website re-design projects • Manage social media strategy for clients, with a primary emphasis on Facebook and Twitter and outside banner advertising • Develop tailored web metrics, pipeline and sales reports, and manage site conversion optimization efforts based on specific client needs

Education

Google Adwords Certified

field study

Google Adwords Certified