I specialise in Web Analytics Rescue & Repair, since 2009. Web Analytics Value chain broken?
Senior Manager Digital Analytics & Optimisation (maternity cover)
Group Head of Web Analytics
I head up Web Analytics Strategy within Tesco Group, the world's 3rd largest retailer. Responsible for setting the blueprint for all worldwide businesses. Immersed in Adobe Marketing Cloud [Omniture] & Google Analytics my team in Group Practice selects and implements Web Analytics , Multivariate Testing and Insight tools, acting with laser-guided purpose to extract and deliver insight to the business. Further team expansion. Stakeholder and change management. I am an Omniture practitioner with a deep and thorough understanding of the Adobe Premium stack.
UK Head of Web Analytics
Tesco Stores Ltd
I lead Web Analytics within Tesco's UK businesses, team building , fixing the basics; selecting tools; supporting the very large Omniture user community (500+) and setting the roadmap for Web Analytics.
Founder & Leader
London Web Analytics meetup.com group
UK's biggest group of Analytics Ninja's , meetup in central london every 2 months. Now nearly 500 members (an alternative to Web Analytics Wednesdays with who we often co-meet) See: http://www.meetup.com/London-Web-Analytics-Google-Analytics-OmnitureMVT/
Head of Web Analytics (Intirim)
Trinity Mirror Group PLC
Omniture migration , implementation, re-implementation. Lots of comscore work, extract advanced insight for mirror.co.uk news site.
Senior Web Analyst (Omniture)
Omniture migration, Site Catalyst v14 & v15.
Owner & CEO
The UK's largest independent iPod accessory store, and more or less invented the iPod accessory market. Started in front room and grew it to £5.2m annual turnover & 14 staff, outselling John Lewis.All aspects of eCommerce at the deep end, including running a busy fulfilment operation, outsourced customer service (Mauritius), digital marketing at the deep-end. Very little else focusses the mind when you own the P&L and the digital marketing budget is your own.
Radio Planning Engineer
Cell Site selection and planning using sophisticated modelling tools. Assisting police enquires for then then nascent cell site analysis. Statistical modelling.
eCommerce consultant for a number of clients across various verticals. eCommerce Cart construction (Magento, OS Commerce , JShop, Channel Advisor , eCommerce systems, business analysis and a heavy focus on Digital Marketing, delivering excellent CPA improvements. eCommerce Magento Development and website construction & integration. Worked with a large number of clients on a consultancy basis optimising on-line operations and helping them to sell more. Lots of web analytics work,in different sectors. CRO, MVT and A/B testing and constructing digital marketing efforts, tracking efforts and measuring the outcomes
www.glasgowcarclub.co.uk, folded into CityCar Club ; car sharing scheme using telematics.
Website & product development for struggling tour operator. Oversaw digital marketing efforts.
Based IBA/NTL Croydon/Crystal Palace transmitting station.
Sponsored Student BBC Transmitter Dept
Television and radio transmitter engineering for TV and FM radio. Rollout of NICAM stereo. Propagation modelling. Power systems department. Telecoms department and one summer on a hilltop remote TV transmitting station.
London's web analytics portal
Web Analytics, Insight and Optimisation
Client & Agency side Web Analytics "rescue & repair" for multiple household names. Adobe Marketing Cloud [Omniture] expert on both business & technical sides, equally. "If in doubt build the capability" - Drucker