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Barry Mann

Barry Mann

London, Ontario, Canada, North America

About

I specialise in Web Analytics Rescue & Repair, since 2009. Web Analytics Value chain broken?

Experience

Rank Group

Senior Manager Digital Analytics & Optimisation (maternity cover)

Rank Group

Jul 2015

Tesco PLC

Group Head of Web Analytics

Tesco PLC

Oct 2013 - Aug 2014

I head up Web Analytics Strategy within Tesco Group, the world's 3rd largest retailer. Responsible for setting the blueprint for all worldwide businesses. Immersed in Adobe Marketing Cloud [Omniture] & Google Analytics my team in Group Practice selects and implements Web Analytics , Multivariate Testing and Insight tools, acting with laser-guided purpose to extract and deliver insight to the business. Further team expansion. Stakeholder and change management. I am an Omniture practitioner with a deep and thorough understanding of the Adobe Premium stack.

Tesco Stores Ltd

UK Head of Web Analytics

Tesco Stores Ltd

Oct 2012 - Oct 2013

I lead Web Analytics within Tesco's UK businesses, team building , fixing the basics; selecting tools; supporting the very large Omniture user community (500+) and setting the roadmap for Web Analytics.

London Web Analytics meetup.com group

Founder & Leader

London Web Analytics meetup.com group

Mar 2010 - Sep 2013

UK's biggest group of Analytics Ninja's , meetup in central london every 2 months. Now nearly 500 members (an alternative to Web Analytics Wednesdays with who we often co-meet) See: http://www.meetup.com/London-Web-Analytics-Google-Analytics-OmnitureMVT/

Trinity Mirror Group PLC

Head of Web Analytics (Intirim)

Trinity Mirror Group PLC

Jun 2012 - Sep 2012

Omniture migration , implementation, re-implementation. Lots of comscore work, extract advanced insight for mirror.co.uk news site.

Haymarket Publishing

Senior Web Analyst (Omniture)

Haymarket Publishing

May 2011 - Jul 2012

Omniture migration, Site Catalyst v14 & v15.

everythingipod

Owner & CEO

everythingipod

Oct 2003 - Feb 2006

The UK's largest independent iPod accessory store, and more or less invented the iPod accessory market. Started in front room and grew it to £5.2m annual turnover & 14 staff, outselling John Lewis.All aspects of eCommerce at the deep end, including running a busy fulfilment operation, outsourced customer service (Mauritius), digital marketing at the deep-end. Very little else focusses the mind when you own the P&L and the digital marketing budget is your own.

T-Mobile

Radio Planning Engineer

T-Mobile

Ended in May 2004

Cell Site selection and planning using sophisticated modelling tools. Assisting police enquires for then then nascent cell site analysis. Statistical modelling.

Innovico

Ecommerce Consultant

Innovico

Oct 2005

eCommerce consultant for a number of clients across various verticals. eCommerce Cart construction (Magento, OS Commerce , JShop, Channel Advisor , eCommerce systems, business analysis and a heavy focus on Digital Marketing, delivering excellent CPA improvements. eCommerce Magento Development and website construction & integration. Worked with a large number of clients on a consultancy basis optimising on-line operations and helping them to sell more. Lots of web analytics work,in different sectors. CRO, MVT and A/B testing and constructing digital marketing efforts, tracking efforts and measuring the outcomes

GlasgowCarClub

Technical Director

GlasgowCarClub

Feb 2009

www.glasgowcarclub.co.uk, folded into CityCar Club ; car sharing scheme using telematics.

Sit-up Channels

Web Analyst

Sit-up Channels

Jan 2011 - May 2011

Omniture, TagMan

Olympic Holidays

eCommerce Manager

Olympic Holidays

Sep 2010 - Feb 2011

Website & product development for struggling tour operator. Oversaw digital marketing efforts.

Arqiva

Broadcast Engineer

Arqiva

Jan 1993 - May 1998

Based IBA/NTL Croydon/Crystal Palace transmitting station.

Arqiva

Sponsored Student BBC Transmitter Dept

Arqiva

May 1989 - Sep 1992

Television and radio transmitter engineering for TV and FM radio. Rollout of NICAM stereo. Propagation modelling. Power systems department. Telecoms department and one summer on a hilltop remote TV transmitting station.

webanalytics.London

Founder

webanalytics.London

Aug 2014

London's web analytics portal

webanalytics.London

Web Analytics, Insight and Optimisation

webanalytics.London

Sep 2014

Client & Agency side Web Analytics "rescue & repair" for multiple household names. Adobe Marketing Cloud [Omniture] expert on both business & technical sides, equally. "If in doubt build the capability" - Drucker

Education

University of Strathclyde

electrical electronics engineering

University of Strathclyde