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Frank Creative

Frank Creative

State College, Pennsylvania, US, North America

About

Specialties: Creative direction, marketing strategy, branding, writing

Experience

Baltimore Orioles

Advertising and New Media Director

Baltimore Orioles

Jan 2007 - Jun 2011

Managed the print, broadcast, outdoor, online and direct mail advertising and branding for the club. Also worked with MLB to oversee all content and direction of Orioles.com, as well as the team's social media efforts.

Towson University

Adjunct Professor in Mass Communications

Towson University

Ended in Apr 2011

Taught one section each semester of Advertising Copywriting...working with mostly sophomores and juniors in the Mass Comm and Advertising tracks. In addition, served as the Faculty Fellow for the Tigers Baseball Team.

Planit

Senior Copywriter

Planit

Nov 2006 - Jan 2007

Brief stay...but a wonderful experience. In my short time here, I helped land new accounts including the NBA, while helping to build brands for clients including Chevy Chase Bank and others.

MGH Advertising

VP/Associate Creative Director

MGH Advertising

May 1999 - Nov 2006

Helped direct a 14-person creative team while building brands for several regional and national clients including Smyth Jewelers, Papa Johns, Utz Potato Chips, the Maryland Zoo, Talk America, the BSO, Towson University and more.

Cornerstone Advertising

Senior Copywriter

Cornerstone Advertising

Nov 1996 - May 1999

Made the transition from PR to advertising here. On the PR side, I worked hard to get clients placed on many regional and national TV venues including CNN. On the ad side, I created national award winning campaigns for the University of Maryland, the B&O Railroad Museum, Arbitron, and more.

Waldinger Creative

Account Executive

Waldinger Creative

Sep 1994 - Nov 1996

Got my feet wet in the biz while I wrote copy and managed the marketing and communications efforts for clients like DIRECTV, Price Waterhouse, the Baltimore Ravens and more.

Altoona Mirror

Sports Correspondent

Altoona Mirror

Jul 1989 - Jul 1990

Covered local high school sports and helped with the layout of the weekend editions.

AccuWeather

Vice President, Creative

AccuWeather

Jun 2011

Provide strategic branding direction for the company's B-to-C and B-to-B product lines.

Education

Penn State University

bachelor arts english

Penn State University