Specialties: Creative direction, marketing strategy, branding, writing
Advertising and New Media Director
Managed the print, broadcast, outdoor, online and direct mail advertising and branding for the club. Also worked with MLB to oversee all content and direction of Orioles.com, as well as the team's social media efforts.
Adjunct Professor in Mass Communications
Taught one section each semester of Advertising Copywriting...working with mostly sophomores and juniors in the Mass Comm and Advertising tracks. In addition, served as the Faculty Fellow for the Tigers Baseball Team.
Brief stay...but a wonderful experience. In my short time here, I helped land new accounts including the NBA, while helping to build brands for clients including Chevy Chase Bank and others.
VP/Associate Creative Director
Helped direct a 14-person creative team while building brands for several regional and national clients including Smyth Jewelers, Papa Johns, Utz Potato Chips, the Maryland Zoo, Talk America, the BSO, Towson University and more.
Made the transition from PR to advertising here. On the PR side, I worked hard to get clients placed on many regional and national TV venues including CNN. On the ad side, I created national award winning campaigns for the University of Maryland, the B&O Railroad Museum, Arbitron, and more.
Got my feet wet in the biz while I wrote copy and managed the marketing and communications efforts for clients like DIRECTV, Price Waterhouse, the Baltimore Ravens and more.
Covered local high school sports and helped with the layout of the weekend editions.
Vice President, Creative
Provide strategic branding direction for the company's B-to-C and B-to-B product lines.