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Sonia Specialist

Sonia Specialist

Bengaluru, Karnataka, India, Asia

About

Certified automation and salesforce expert, over 10+ years' experience as a skilled demand generation marketing and sales leader with a dynamic career for Fortune 500 companies. Known for successfully driving best-in-class integrated email marketing campaigns and demand generation programs, seasoned in strategic global strategies, marketing automation, and social media marketing. I love getting hands dirty in the details and take pride in getting things right. I love all aspects of digital marketing and demand generation but data integrity is my favourite of all, i just love to drive, not just manage, all demand generation campaigns and programs. I live by the mantra, "My best is yet to come". I approach marketing with analytical mind-set to map the customer journey and persona to shape marketing programs and goals. Additionally, I believe in building marketing and sales relationship to drive successful business from building pipeline to closing deals. I have developed a strong independent work ethic, proving to be a self-motivated, pro-active, dedicated, hard- working individual. I possess strong communication, project management and organizational skills. Deep understanding of lead and demand generation, lead scoring, lead nurturing, lead routing, sales alignment, revenue model, account build-ups and marketing automation platforms. I am metrics-oriented, understand buyer personas, the sales funnel, how to segment a lead database. I want to leverage my passion, experiences and expertise to arm other organisations with the knowledge and tools needed to become Modern Marketers. I love networking and making new professional acquaintances. Platforms: Salesforce.com, Sage, Impel Eloqua, Marketo, Constant Contract, Hubspot InsideView, Data.com and many others Google Analytics / Adwords Adobe CS X Package, Ms-Office etc.

Experience

Sonia Specialist

Digital Marketing Consultant

Sonia Specialist

Oct 2013

Lasersec Technologies

VP - Demand Gen, Digital Marketing & Operations

Lasersec Technologies

Jan 2016

Appirio Inc.

Director - Demand Gen, Marketing & Sales Operation

Appirio Inc.

Jul 2014 - Dec 2015

ShowMeLeads Inc.

Sr. Manager, Demand Generation

ShowMeLeads Inc.

Aug 2013 - Jul 2014

Creaform Inc.

Marketing & Sales Head, APAC

Creaform Inc.

Sep 2010 - Jun 2013

FARO Inc.

Manager, Marketing & Communication

FARO Inc.

Apr 2008 - Aug 2010

Bosch Ltd.

Marketing Specialist, Power Tools Divison

Bosch Ltd.

May 2006 - May 2008

Education

Marketo Certified

marketo certified

Marketo Certified

Salesforce Administrator Certified

salesforce university

Salesforce Administrator Certified

Eloqua Product Master

eloqua oracle univeristy

Eloqua Product Master

Google Certified

google partners

Google Certified

B.E,Electronics & Telecommunication

maharshi dayanand university

B.E,Electronics & Telecommunication

PGDBM, Marketing & Sales

symbiosis institute management studies

PGDBM, Marketing & Sales