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Susan Bussolari

Susan Bussolari

Villa de San Diego de Ubaté, Cundinamarca, Colombia, South America

About

Accomplished senior marketing professional with expertise in all aspects of successful marketing, recruiting tactics, corporate advertising, public relations, and training development, with an emphasis on creative marketing strategy in the financial services industry. Demonstrated ability to manage and motivate cohesive teams that achieve results. Team player recognized for taking initiative with superb oral and written communication, interpersonal and organizational skills. Strong ability to influence thinking, forge strategic alliances and meaningful relationships. Key Accomplishments: • Proven record of increasing responsibility in the financial services industry. • Developed, executed, and managed two life insurance marketing systems resulting in record sales and the department’s highest sales performance of the year. • Successfully led branding and launch of four marketing systems key to generating annuity, life insurance and securities sales. • Led major corporate rebranding, including new identity system and website, repositioning the company to capture significant market share. • Spearheaded complete transformation of creative team. Created and integrated new creative philosophy. Built positive and creative work environment through goal setting, employee empowerment and rewards for excellence. • Streamlined corporate communications through launch of web-based, responsive platform, increasing efficiency and productivity of creative, sales and marketing teams. • Directed, developed and promoted high-end sold out producer training events. Core Competencies: Strategic Marketing & Branding • New Product Development • Public Relations, Advertising & Promotions • Corporate & Consumer Communication • Technology Enabled Marketing • Website Creation & Evolution • Market Research, Analysis & Reporting • Client Business Development • Relationship & Team Building • Leadership & Mentorship • Brand Creation & Reinvention

Experience

Asset Marketing Systems

Manager, Marketing Systems & Initiatives

Asset Marketing Systems

Ended in Apr 2014

• Ground up development and management of creative team, including continued career development planning. • Key member of new business development team leading creative vision for new corporate initiatives strategy sessions. • Managed budgets and team of artists, designers, freelancers, and contractors. • Interfaced between marketing, sales, operations, and producers. • Worked with media vendors to execute compelling recruiting advertising featuring Retirement Income and Social Security offerings via email blasts, direct mail, banner ads, web platforms. • Adhered to advertising compliance standards consistent with Broker Dealer and FINRA regulations. • Directed development of business-to-business and business- to-consumer marketing projects. • Led formation of creative materials and accessories and was focal point for conducting brainstorming sessions. • Rebranded and repackaged event and training materials while significantly reducing print budget. • Redesigned UI of corporate communications channel via web based interface. • Collaborated with creative team across web, print, branding, illustration, multi-media, video and mobile disciplines. • Introduced and capitalized on high quality, low budget video production to improve communication of brand and corporate offerings. • Directed corporate rebranding campaign, executed brand through subdivisions and executed communications strategy. • Launched new corporate website from concept development, copywriting, video storyboarding, core messaging and communications strategy.

Asset Marketing Systems

Business Consultant, Marketing

Asset Marketing Systems

Mar 2008 - Feb 2011

• Drove increased marketing campaign response rates and successful product launches through the development and execution of two life insurance sales and marketing initiatives to include copywriting, creative development, packaging, and field-testing. • Implemented over 100 client seminars with 40 producers nationwide to result in $20 million in life insurance business within first year of launch. • Managed progression of sales by reporting and tracking case studies, sales, and marketing analytics. • Special expertise in project management included on-time, successful broker dealer and FINRA reviews. • Partnered with Recruiting Manager to create direct mail and digital campaigns successfully generating over 100 new prospects. • Partnered with Life Department to develop and execute training platform featuring new life insurance marketing systems and product training.

Asset Marketing Systems

Business Assistant

Asset Marketing Systems

Aug 2005 - Mar 2008

• Created and maintained over 120 producer relationships, identifying and executing producer business needs, and communicating new business opportunities. • Tracked annuity and life insurance applications, interfacing with insurance carriers and producers, to ensure producers were paid without unnecessary delay. • Self-starter who established relationships throughout all departments within the company to fulfill producer requests.

AEP Span

Inside Sales & Customer Service

AEP Span

May 2005 - Jul 2006

• Cultivate and maintain strong, mutually-beneficial business relationships with contractors and vendors in Pacific Northwest and West Coast. • Successful partnership with Outside Sales Representative in achieving monthly sales goals for Pacific Northwest territory.

Asset Marketing Systems

Business Development Consultant

Asset Marketing Systems

Feb 2011

• Drove increased marketing campaign response rates and successful product launches through the development and execution of two life insurance sales and marketing initiatives to include copywriting, creative development, packaging, and field-testing. • Implemented over 100 client seminars with 40 producers nationwide to result in $20 million in life insurance business within first year of launch. • Managed progression of sales by reporting and tracking case studies, sales, and marketing analytics. • Special expertise in project management included on-time, successful broker dealer and FINRA reviews. • Partnered with Recruiting Manager to create direct mail and digital campaigns successfully generating over 100 new prospects. • Partnered with Life Department to develop and execute training platform featuring new life insurance marketing systems and product training.

Asset Marketing Systems

Senior Communications & Training Manager

Asset Marketing Systems

Apr 2014

• Develop and produce professional corporate training events encouraging producer engagement, education, and networking while delivering a high-quality producer experience. • Draft clear and persuasive copy for direct mail, video, Internet content, email blasts, and training manuals. • Oversee and execute all factions of training events from concept development, speaker/keynote selection, and developing speaking presentations through completion. Conceive multimedia components, agendas. • Draft speeches with all speakers and prepare delivery vehicles (PowerPoint, video, email). • Develop communications strategy and oversee Creative Team’s promotional and communications efforts. • Prepare and implement training budgets, expenses. • Acquire vendor sponsorship dollars. • Communicate multimedia needs with audio-visual crews and manage main stage show execution. • Prepare communication materials for executives, including speech writing and strategic internal and external communications. • Research compelling technology and training techniques to improve existing process.

Education

University of Washington

sociology womens studies

University of Washington