{"@context":"https://schema.org","@type":"JobPosting","directApply":"https://schema.org/False","title":"Product Owner – Marketing Technology","description":"

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers, and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Today, the company’s family of brands are the leading online professional education platforms in their respective end-markets. We proudly serve >1 million customers annually and employ more than 1,500 mission-aligned professionals. To learn more, please visit: www.colibrigroup.com

We are seeking a strategic and hands on Product Owner Marketing Technology to define and lead the product strategy for our marketing technology ecosystem. This person will partner with marketing, product, engineering, data, sales, and business leaders to create a unified approach to marketing technology across multiple brands and business models.

The Product Owner will play a key role in a large-scale transformation involving Salesforce Marketing Cloud and Salesforce Data Cloud. They will establish the product vision and roadmap, align stakeholders around shared priorities, and ensure our marketing platforms support customer acquisition, engagement, personalization, lifecycle marketing, and revenue growth.

This is an opportunity for a transformational product leader who is comfortable building in an evolving environment, influencing across multiple teams, and rolling up their sleeves to move work forward.

What You’ll Do

Define and own the product vision, strategy, and roadmap for marketing technology capabilities
Partner with marketing leaders across multiple business areas to create alignment around a shared marketing technology strategy
Lead the transformation and expansion of Salesforce Marketing Cloud and Salesforce Data Cloud across a portfolio of brands
Translate marketing and customer needs into clear product requirements, user stories, and prioritized backlogs
Partner closely with an engineering lead and delivery teams to plan, prioritize, and execute marketing technology initiatives
Own backlog management, sprint planning, prioritization, and product decision-making within an Agile environment
Improve customer journeys across acquisition, engagement, conversion, retention, upsell, and cross sell
Guide the development of segmentation, personalization, lead management, campaign orchestration, and lifecycle marketing capabilities
Identify opportunities to use AI, Generative AI, predictive analytics, and intelligent automation to improve marketing effectiveness and internal processes
Use customer, campaign, and product data to identify problems, prioritize opportunities, and measure product outcomes
Partner with data and technology teams to support integrations between marketing platforms, CRM systems, Data Cloud, CDPs, and data warehouses
Establish KPIs and success metrics related to customer engagement, conversion, deliverability, revenue growth, and platform adoption
Support experimentation through A/B testing, multivariate testing, and continuous optimization
Promote consistent product practices, operating processes, and ways of working across marketing and technology teams
Lead and develop a small product team while remaining actively involved in strategy, requirements, and execution
Ensure marketing technology solutions support data governance, privacy, and regulatory requirements

What You’ll Bring

Demonstrated experience in both marketing and product management/product ownership
Experience owning a product strategy, roadmap, backlog, and delivery process for marketing technology, marketing automation, CRM, or customer engagement platforms
Strong understanding of customer journeys, lifecycle marketing, segmentation, personalization, acquisition, retention, and conversion
Experience translating business and marketing needs into product requirements and technical user stories
Experience partnering with engineering, data, marketing, sales, CRM, and business stakeholders
Ability to influence and create alignment across multiple teams with different priorities and business needs
Experience working in Agile or Scrum environments
Strong analytical and problem-solving skills, with the ability to use data to prioritize opportunities and evaluate outcomes
A hands-on and collaborative leadership style, with the willingness to work through details rather than relying on a large support team.
Comfort operating in a transformation environment where processes, platforms, and ways of working are still being built
Strong communication, stakeholder management, and executive presentation skills
Curiosity about AI and enthusiasm for incorporating AI tools into product management, analysis, documentation, and decision-making

Preferred Experience

Experience with Salesforce Marketing Cloud Engagement
Experience with Salesforce Data Cloud, customer data platforms, or similar customer data and segmentation technologies
Experience leading a large-scale MarTech implementation, migration, or transformation across multiple brands or business units
Experience with Oracle Eloqua or another enterprise marketing automation platform
Experience supporting both B2C and B2B2C business models
Familiarity with CRM integrations, data warehouses, lead management, lead scoring, and marketing data governance
Experience with AI-powered personalization, predictive analytics, decisioning systems, or intelligent automation
Previous people leadership or experience managing a small team of product professionals
Experience within a subscription, e-commerce, professional education, or multi-brand organization

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!

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