Digital Media Management (DMM), a Keywords Studios company, is a full-service social media agency that specializes in 360 campaigns for the entertainment, games, and consumer brands industries. DMM creates groundbreaking social-first marketing campaigns rooted in innovative strategy, and provides clients with community management, creative, video production, influencer, talent, and performance marketing capabilities.

We are currently seeking a Director, Social Media Insights and Analytics. The Insights and Analytics team is responsible for leading social analysis, measurement strategy, and reporting for a variety of clients. We are looking for someone who has experience leading a team of social media analysts and a proven track record of leveraging their expertise to help create impactful campaigns. Successful candidates must have five to seven years of experience in the social media space, preferably within an agency environment.

Your Impact

Formulate and establish a strong data and reporting POV that DMM will use to measure success across social media campaigns
Act as the resident expert on social media platform analytics (TikTok, Instagram, etc.) and tools, such as Rival IQ
Evaluate and recommend additional analytics and consumer research tools, manage relationships with vendors, and lead internal trainings on new tools
Educate internal stakeholders on the importance of data strategy and its value to the agency
Identify ways to improve how we measure and report on campaign success
Manage and mentor a team of social media analysts with a focus on growth, learning, and development
Scope and prioritize the team’s work based on business needs
Translate quantitative findings into actionable insights through storytelling in both internal and client presentations
Partner with the strategy team to lead and develop social audits, playbooks, and new business pitches
Share insights on cultural trends and audience behavioral shifts in order to inspire breakthrough creative thinking
Help define and expand agency POV, capabilities, and offerings within the realm of analytics

Your Experience

5-7 Years of experience in social analytics and data strategy, ideally with brand, gaming and/or entertainment clients
Expert knowledge of how paid, earned, and owned channels work together
Ability to manage multiple projects and tight deadlines in a fast-paced environment
Client-facing experience, with the ability to articulate complex data insights to non-technical stakeholders
Strong leadership and collaboration skills, with experience leading cross-functional project teams

Your Availability

M-F: 9am-6pm PST

Benefits:

DMM pays 100% of the cost for employee medical, dental, and vision premiums, as well as covers 40% of dependent premium costs.
Employer paid life insurance
A tax-advantaged health savings account (HSA)
A 401(k) plan that provides employees with automatic enrollment at 3% of your salary with a full employer match of your first 3% contribution, all fully vested
Paid family leave

Work/Life Balance:

Open PTO: DMM offers unlimited vacation, 10 sick days & 5 mental health days
DMM Fridays: Employees have the opportunity to sign off early and kick-start their weekends at 2pm on Fridays

DEI:

DMM offers DEI specific training focused on preventing discrimination and harassment in the workplace
ERGs focusing on diverse perspectives across DMM to promote diversity, inclusion, and shared experiences
Generous donation match to non-profits of interest to our employees

Training:

Extensive onboarding that includes working with multiple departments to learn the DMM way
Frequent trainings on the latest tools and trends and how to optimize them for our clients

Company culture you ask?

Our company culture is casual, fun, and empowering. There is a lot of room for growth in this role! That’s right, no glass ceiling and room to learn.

Digital Media Management is an equal opportunity employer. We work together to create a space that fosters diversity and inclusion across race, color, gender, sexual orientation, gender identity/expression, disability, age, national origin, and veteran status. Our diversity strategy is simple: grow a team of creative, innovative, passionate people from varied backgrounds to produce best-in-class digital campaigns.