About the role

We have a bold brand voice, a growing library of campaigns, and a product story worth telling — what we need is someone who can help bring all of it to life, day in and day out.

This is a hands-on content role for a versatile writer who's looking to build their craft across formats: one day you're writing campaign copy for a demand gen push, the next you're drafting a social series, the next you're turning a product update into content people actually want to engage with. You'll work from clear briefs and direction, with support from senior content and marketing colleagues, and your job is to turn that direction into content that ships — quickly and well.

This isn't a role about setting content strategy — that sits elsewhere in the team. It's about strong, reliable execution: taking a brief and producing content that's on-brand and ready to go.

If you're a solid writer looking to grow across formats and channels, who takes direction well and enjoys the craft of making content land — this is a great next step.

What you'll work on

Brand and campaign content

Help produce content that supports our demand gen campaigns, brand-building efforts, and always-on content calendar — blogs, guides, social copy, email, sales enablement material, and more
Apply our brand voice consistently across everything you touch — punchy, smart, and customer-focused
Work from briefs set by senior colleagues, asking good questions to make sure the output lands

Product content

Help turn product updates and feature releases into content that goes beyond the feature list — finding the customer angle
Work with the product marketing team to stay close to what's shipping
Support launch communications and update announcements

Social-first content

Think social-first on what you make — considering platform, format, and hook
Support experimentation with format and style — short-form video, carousels, text posts, customer spotlights

Video and content production

Help brief video agencies and creative resources, under guidance from senior team members
Partner with design and creative to help produce on-brand content
Support individual pieces of content from concept through to publish

AI-enabled content production

Use Duetto's AI-enabled content tools to help produce content at pace, without compromising quality
Use AI to speed up drafting, iteration, and adaptation of content across formats

User-generated content

Help spot and support opportunities to activate customers as content creators
Work with the customer marketing function to help surface and share UGC
Contribute to a growing library of customer voices and product proof points

Channel and surface coverage

Help adapt content for the right surface — social, in-app, customer newsletters, website, sales enablement, partner comms
Work with the broader content and growth teams to keep content calendars full
Help maintain a steady content cadence

What we're looking for

Experience

2–4 years in a content marketing, copywriting, or brand content role, with a portfolio that shows range across formats and channels
Experience with both campaign/brand content and product-related content is a plus
Comfortable supporting work with external creative or video resources, under direction
Background in B2B SaaS is a plus, but strong writing and a willingness to learn matter more than sector experience

Skills and capabilities

Strong writer — able to take a brief and turn it into content that's clear and on-brand
Social-first instincts — you naturally think about platform, format, and hook
Organised and reliable — you can manage a few pieces of content at once and hit deadlines
Good at taking direction — you don't need a strategy explained in detail to run with a brief, but you're not expected to set the strategy
Curious and eager to grow your craft across formats and channels

How you operate

You're a maker — your output is content, not decks
You're genuinely curious about the product, the brand, and the industry you're writing about
You're comfortable with ambiguity and change — priorities move, and you adapt without losing momentum
You're comfortable using AI as part of how you work, and keen to get better at it

What success looks like in year one

A consistent, reliable output of content across campaigns, brand, and product moments
Content that's dependable, on-brand, and ready to use across sales, customer success, and partner teams
You've grown your range across formats and become a trusted pair of hands for the wider marketing team

About Duetto

Duetto delivers a suite of SaaS cloud-native applications for hospitality businesses to optimize every booking opportunity for greater revenue impact.

Our Revenue & Profit Operating System brings together pricing, forecasting, reporting, group optimization, and profitability in one platform — helping the world's most innovative hotels move faster, think smarter, and grow stronger.

For more, visit duettocloud.com

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