About The Company

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life.

Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.

About You

We’re seeking an experienced Director to lead our central influencer marketing team and own goop’s creator strategy. The position is based in our Santa Monica headquarters.

In this role, you’ll ensure goop continues to lead the creator economy while shaping the next phase of innovation. You’ll bring deep expertise across influencer marketing and performance-driven paid media to elevate global programs, scale operations, and deliver best-in-class creator content to millions of customers worldwide.

About The Role

Reporting to the VP, Brand Marketing, the Director, Influencer Marketing is a key member of the brand marketing team. This role will oversee the entire influencer marketing program, charged with developing social strategy and generating new ideas that support all levers of the business.

Develop and maintain a measurable influencer marketing strategy that ladders up to company OKRs
Successfully execute product launches, evergreen marketing campaigns, and brand initiatives with an influencer first strategy that supports overall business priorities
Identify and build long term partnerships with influencers to drive consideration and conversion
Exceed targets across revenue, engagement, messaging and follower growth, working closely with the social, communications and editorial teams
Assist with content and message creation with a social first storytelling lens
Manage influencer marketing forecast, budget, and optimizations based on business needs
Use data insights to effectively test and measure strategies
Monitor industry and competitive trends
Pivot self-service analytics reporting up to the executive leadership team and use those insights to drive constant improvements

Qualifications & Experience

8-10 years of experience in influencer marketing
Experience managing a DTC brand preferably in the beauty or fashion space
Well-versed in influencer marketing reporting and delivering results to executive leadership
Strong copywriting and editing skills that mirror the brand voice
Comfortable collaborating and working in cross functional settings
Deep understanding of influencer marketing tactics and proven relationships with influencers
Familiarity with influencer reporting and management platforms

FAQ 

Compensation: $140,000 - $150,000 + Equity. This is a full-time, exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the Santa Monica, CA based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
Benefits: Generous health benefits package, fertility benefits and paid parental leave. 
Perks: “goopcation” paid company summer break, generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events, and a beautiful workspace in Santa Monica   
Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays, as well as Mondays for those within a 15-mile radius of our Santa Monica office.