{"@context":"https://schema.org","@type":"JobPosting","directApply":"https://schema.org/False","title":"Marketing Manager K-12 (OTE $60,000/year USD), @Sparkrock","description":"

Are you a strategic marketing professional who knows the K–12 education sector from the inside out? Do you want to work for a best-in-class, 100% remote organization with the brightest talent from around the world? If so, then keep reading…

At Sparkrock, we help social benefit organizations—such as nonprofits, school boards, and government agencies—reach their full potential through technology. Every day, over 150,000 people use our ERP and product platforms to work more efficiently, freeing up time and resources to focus on the good they want to achieve.

As our Marketing Manager – K-12, you will own the full marketing funnel from awareness through advocacy, for Sparkrock's K–12 education-focused products across North America. This is a dual-capacity role: part strategic marketing leader, part internal subject matter expert for K-12. Unlike standard marketing manager positions, you'll bridge the gap between our product and the K–12 market, translating complex educational challenges into compelling value propositions for the district leaders who live them every day.

In this role, you'll get in on the ground floor and help shape Sparkrock's K–12 marketing strategy. This segment is still being built, so you'll have real input and influence over its direction, leading go-to-market planning for new launches, developing audience-specific messaging for district finance and operations leaders, and owning the channels and campaigns that reach them. You'll thrive here if you're energized by building something new, do your best work when given real ownership, and see a blank page as an opportunity.

If you thrive at the intersection of deep K–12 sector knowledge, strategic marketing, and hands-on execution, this role is for you.

Responsibilities

Own the full marketing funnel — from awareness through retention — for K–12 education-focused products and services
Lead go-to-market planning for new product launches, including messaging, positioning, and channel strategy
Develop audience-specific messaging frameworks that reflect the realities facing district leadership teams (Finance, Business Operations, Superintendents)
Manage and optimize digital marketing channels, including email, paid media, SEO/SEM, LinkedIn, and webinars
Collaborate with Sales to develop enablement materials tailored to K-12 finance/operations buyers
Create compelling content, including case studies, thought leadership, and impact stories
Track, analyze, and report on campaign performance, adjusting strategy based on data and market feedback

Requirements

Bachelor's degree or diploma in Marketing, Communications, Education, or a related field
5+ years of marketing experience with at least 2 years in a management or lead capacity
3+ years of hands-on experience in K–12
Demonstrated ability to create and execute multi-channel marketing campaigns
Strong understanding of the K–12 sector
Excellent written and verbal communication skills with the ability to tailor messaging to diverse audiences
Proficiency with HubSpot, Salesforce, Google Analytics, and LinkedIn

Nice to have

Bilingual proficiency in English and French (written and verbal)
Experience using AI tools in a professional marketing context

Benefits

We don’t call them perks; they’re just part of what makes working at Sparkrock great.
We are 100% remote and global. Live your best life wherever that may be, and never lose out on career opportunities because of it.
Flexible work hours. We work asynchronously and don’t care when you’re online, just that you deliver great results and are there for our customers.
We are dedicated to your growth with consistent and meaningful feedback, support in achieving your personal career goals, and access to leading-edge tools, playbooks, and technology to amplify your experience.
Introductions to thought leaders in the space and webinars on cutting-edge tech hot topics.
Stipend to help set up your ideal home office
Focus on culture: coffee chats, happy hours, cooking classes, book clubs, and more!

Compensation

OTE USD: $60,000 – $76,000
Base: $54,500 – $69,000 base
Variable: 10%
OTE CAD: $82,500 – $104,500
Base: $75,000 – $95,000 base
Variable: 10%
Final compensation will be determined based on the agreed scope of work, experience, skills, and business needs.

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