At Ladders Inc., we foster a dynamic, fast-paced environment designed to empower individuality and independence while building a sense of community. As we navigate an exciting growth phase, we embrace a test-and-learn culture, where innovation and experimentation are encouraged, and a trust-but-verified mindset ensures accountability and reliability. We are a team of high achievers who are deeply committed to our goals, yet we understand the importance of maintaining work-life balance. Vacation time and personal well-being are highly valued, and we believe that rest and rejuvenation lead to greater productivity and creativity. Though we operate as a fully remote team, we prioritize accessibility and collaboration through digital platforms like Slack and Google Meet, ensuring strong connections and seamless communication across all team members. We embrace open-mindedness, diversity, and inclusivity, creating an environment where everyone feels empowered to share their ideas and grow. If you thrive in a collaborative, innovative, and supportive work culture, where independence is celebrated and personal well-being is respected, you’ll find a home here.

We are seeking a Growth Marketing Specialist who can drive results across multiple marketing channels and optimize our strategies for growth. The ideal candidate should have a robust understanding of performance marketing, SEO, social media, and UX/UI, combined with hands-on experience in leveraging data for conversion rate optimization. As a key contributor, you will work closely with our Head of Growth Marketing and other teams, managing day-to-day tasks while also driving strategic initiatives. This role requires someone confident in leading campaigns, optimizing performance, and working autonomously.

Key Responsibilities

Data Analysis: Monitor, analyze, and interpret data to measure performance and inform decision-making. Experience with Quantitative and Qualitative research methods. Experience will tools like Mixpanel, GA-4, Microsoft Clarity, Tableau, Semrush, Survey Monkey, Typeform
Performance Marketing: Oversee and optimize SEM, PPC, Display, and Programmatic campaigns to drive ROI and customer acquisition.
Copywriting: Write compelling copy for ads, emails, landing pages, and other short-form content.
Email Marketing: Develop, monitor and execute email marketing strategies to nurture leads and convert prospects.
Conversion Rate Optimization: Collaborate on UX/UI to improve conversion rates. Experience with CRO tools like VWO, Google Optimize, Optimizely, A/B Tasty
Organic & Paid Social Media: Manage and optimize organic and paid social media strategies to grow audience and engagement.
SEO Knowledge: Understanding of SEO strategies focused on traffic generation and conversion optimization.
Partner & Affiliate Marketing: Ability to manage relationships with partners, agencies, and affiliates to expand reach.
Presentation & Branding: Create strong visual presentations and understand branding strategy.
AI Tools: Leverage tools like ChatGPT and Dalle-3 to drive efficiency in copywriting, content development and more.
Basic Web Design: Update wordpress posts using HTML and set email copy.
Budgeting & Forecasting: Assist with ad buying, budgeting, and forecasting for marketing campaigns.
Growth Marketing: Execute growth strategies that align with business objectives.

Requirements

4+ years of experience in a similar marketing role
Strong analytical and data-driven mindset
Experience in performance marketing (SEM, PPC, Programmatic) with a proven track record of optimizing campaigns
Proficiency in email marketing tools, copywriting, and conversion rate optimization
Knowledge of UX/UI principles and how they relate to marketing
Understanding of organic and paid social media strategies
SEO experience, particularly in generating traffic that converts
Strong visual presentation skills and experience working with branding/advertisement
Basic web design knowledge (HTML/CSS). Familiarity with AI tools like ChatGPT to enhance marketing efficiency
Experience in ad buying, budget management, and forecasting
Self-starter able to work independently and manage projects with minimal oversight
Direct Sales Experience is a plus but not required. Experience with project management tools like Monday.com, Jira, or Linear is a plus