Noodle is higher education’s leading strategy, services, and technology partner. We develop infrastructure, provide life-changing learning experiences, and grow the awareness of and the enrollment in some of the best academic institutions in the world. Our vision is “to empower universities to change the world.” We achieve this vision by offering our university partners various products and services that help them be more resilient, responsive, efficient, and interconnected.

Our Senior Digital Marketing Manager will focus on SEO to enhance visibility in Organic Search for our Partner institutions. Leading a team of Analysts, you’ll develop and execute strategies across a range of digital marketing needs, from sitemaps and keyword research to content creation processes and UX improvements. This role requires cross-functional collaboration to support a diverse client portfolio. A solid understanding of Sales Funnels is essential to communicate strategies and performance insights effectively to internal and external stakeholders, ensuring alignment with business objectives.

You’ll be instrumental in establishing and refining processes for timely website reporting and providing actionable recommendations. As the Senior Manager, your main responsibility is to grow organic traffic and increase lead volume across a managed portfolio of websites.

As our Senior Manager, Digital Marketing SEO, you will:

Leadership & Team Management: Lead and mentor a team of two analysts, providing guidance in executing best in class SEO strategies and fostering professional growth
Strategic Development: Design and implement comprehensive digital marketing and SEO strategies to prospect generation and conversion funnel improvements
Cross-Functional Collaboration: Work closely with the paid media team, creative teams, developers, and content writers to ensure cohesive and effective marketing execution across all platforms
Performance Analysis: Utilize analytics tools (e.g., Google Analytics, SEMrush) and data visualization tool (Tableau) to track campaign performance, interpret data, and derive actionable insights for continuous improvement
SEO Optimization: In conjunction with your team, conduct keyword research, technical audits, and competitive analysis to identify optimization opportunities and implement best practices
Communication & Reporting: Regularly communicate strategies, results, and optimization recommendations to General Managers and other internal and external stakeholders to inform business decisions
Market Research: Analyze market trends, consumer behavior, and competitor activities to identify new opportunities and inform strategic direction

You have:

5-7 years SEO and digital marketing growth experience
Bachelor’s degree or equivalent certifications/experience
Strong foundational understanding of SEO principles and recent updates in the industry
Strong research skills
Working knowledge of Google Workspace (Docs, Slides, Sheets)
Excellent verbal and written communication and presentation skills
Expertise with industry-relevant tools, including Google Analytics, Search Console, SEMRush, WordPress, Moz
Ability to think creatively with a desire to continue learning new skills
Ability to work effectively in dynamic, rapidly changing, team-based environment

Noodle Benefits:

Work from our beautiful NYC office OR the comfort of your home office!
Great compensation package!
401K + match, bonus potential, and equity opportunities
Tools you need on us! Mac is our computer of choice
Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
Paid Parental Leave
Pre-tax commuter benefits
4 weeks paid vacation + 10 paid holidays + paid sick leave
Access to mental health services like Ginger and Talkspace
Annual education stipend for lifelong learning
Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company