ARE YOU INTERESTED IN A WORKPLACE THAT HAS...

An IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team ⚖️
Frequent employee pulse surveys 📝
While we encourage 1:1 conversations, we recognize that not everyone is comfortable with speaking up 🗣 We have an anonymous reporting platform (Speakfully) to ensure everyone’s voice is heard

HAVE WE GOT YOUR ATTENTION? WANT TO LEARN MORE?

Read about us here! (spoiler alert… we are the home of The Weather Network) 📍 Canada’s #1 most trusted brand in media for the third year in a row!

WHY WE NEED YOU? GLAD YOU ASKED...

As the Optimization Specialist, you will be responsible for developing, sourcing, and highlighting content across all of The Weather Network’s platforms. A key aspect of this role will be publishing and optimizing video and article content on The Weather Network’s web and mobile platforms. In this role, you will work alongside the Video and Editorial team to ensure that the expectations of each platform are met, with an additional focus on growing audiences and engagement, especially as it pertains to active weather.

Please note that this is an On call position, which means there are "No Guaranteed hours" and you will be called as and when we have work requirements.

As an On-Call employee, your working hours will vary based on operational needs of the Company. Please be advised that there is no obligation for the Company to schedule you for a shift. On-Call employees are called upon to replace employees on vacation, sick days, or unplanned events.

WHAT'S THE DAY TO DAY LIKE?

Tracking news page views and video views using Google Analytics and custom reporting tools
Posting and optimizing video content to JW Player, TWN’s video player
Creating thumbnails to increase CTR on articles and videos
Updating various video playlists via JW Player, as well as optimizing news pages and lineups across web and mobile platforms using Contentful - TWN’s content management system
Helping with active weather live streams
Working with the meteorology team, VJs, writers, and video editors to develop and refine editorial storytelling (articles and videos)
Providing constructive feedback to VJs, editors and other content creators and helping with the approval process
Daily, weekly, and monthly editorial direction from the video and news optimization lead, content strategy manager, news assignment editor, and video assignment editor
Participate in regular daily meetings to ensure cross-platform execution of stories
Inform writers of relevant or new video content and ETA; determine proper placement
Steering and evolving strategies around user-generated content (UGC), and finding ways to provide greater exposure and value for the growing archive of user-submitted photos and videos
Communicate with TV/TV Apps lead and media producers to share top-performing content with TV, FAST channel, and IPTV
Monitor emerging platforms, technologies, and trends and investigate opportunities for TWN platforms and content
Liaise with social lead to promote content on social channels and further develop vertical video strategy
Ability to work remotely or in the office. This arrangement may change over time based on business requirements.

Roles, responsibilities and duties may evolve and change over time based on business needs.

WE ARE HOPING YOU HAVE:

Advanced editing skills (3 - 5 years of experience)
Understanding of digital platform and video influence
Advanced understanding of Content Management Systems
Advanced understanding of JW Player and its capabilities
Ability to write headlines, choose photos/videos and package content quickly and accurately in a fast-paced, deadline-driven environment
Proven video editing skills using industry-standard video editing solutions
Familiar with iPad, iPhone and other mobile devices
Knowledge of weather and its trends

YOU ARE MADE FOR THIS IF YOU…

Team player with the ability to follow direction, as well as work without supervision
Excellent organizational skills, strong communication skills
Ability to take initiative and effectively prioritize tasks
Ability to work a flexible work week

It would be also great if you...

Understanding of multiple digital formats and codecs an asset but not required
Have knowledge of an Asset Management system
Photo editing skills an asset
Bilingual English / French an asset

DON’T MEET ALL THE REQUIREMENTS? DON’T WORRY…

Not all applicants will have skills that match a job description exactly. Pelmorex values and welcomes diverse experiences. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Pelmorex. We are always looking for people who will be a culture add (yup, that's right, we don’t subscribe to culture fit, we want you to add to what we think is an amazing culture and work environment)

OUR PROMISE TO YOU...

We’re highly focused on doing the right thing.
We’ll discuss issues and timelines professionally, so you have the time you need to do the best work you can
You will see the result of your work pushed out to real users quickly
We’re a team that enjoys learning new technologies and we’re open to trying new things
We’ll try our best not to bog you down with boring meetings

Through constant innovation and entrepreneurship, Pelmorex has grown to reach consumers around the globe, has become one of the largest weather information providers and has broken new ground in providing data solutions and insights to businesses. Through harnessing the value of weather, Pelmorex is driven to make the world smarter and safer for consumers and businesses. #youwanttoworkhere