About the Role

This is a dual-function role for someone who is equally fluent in demand gen strategy and marketing operations infrastructure. You'll own the execution of our demand engine — campaigns, paid media, nurture — while also owning the HubSpot stack, attribution model, and the reporting that every function depends on. You'll manage a small team and operate as a true player-coach: setting direction while still doing hands-on work.

This isn't a pure pipeline role or a pure ops role. We're looking for someone who can hold both at once, at a Director level, without losing rigor on either side.

What You'll Do

Demand Generation

Execute integrated campaign programs across new business and expansion — translating strategy into programs that move measurable pipeline.
Manage paid media performance across search, paid social, and retargeting, including agency relationships, channel mix, and efficiency.
Build and maintain segmented nurture tracks that convert leads over time, not just at the top of the funnel.
Own execution of demand-focused events, including field events, tradeshows, and third-party sponsorships, with pipeline tracking before and after each event.
Manage third-party publication placements focused on lead generation outcomes.

Marketing Operations

Own HubSpot end-to-end: attribution, data hygiene, dashboard buildout, and ongoing optimization.
Oversee Quantum Workplace's web presence, technical SEO, and AI search visibility as a key driver of organic pipeline
Design and calibrate the lead scoring model so it reflects actual pipeline quality — not just activity.
Serve as the team's centralized reporting hub: every function gets accurate, timely performance data.
Define and maintain unified marketing processes and Asana infrastructure.
Own closed-loop attribution reporting that connects marketing activity to pipeline and revenue across every channel.
Manage intent lead routing and workflow management; manage Chili Piper in partnership with RevOps.
Partner with RevOps on system alignment and shared reporting.
Evaluate and manage the marketing tech stack — vendor relationships, renewals, and recommendations for new tools.

What You'll Bring

10+ years in B2B SaaS marketing with significant experience in both demand gen and marketing operations, including prior ownership of a marketing ops function at scale.
A track record operating at or near Director/VP level, with real pipeline accountability — not just reporting on it.
Proven ability to build and optimize a demand engine from strategy through measurement in a high-growth environment.
Deep HubSpot expertise; experience with Chili Piper, intent tools, and attribution modeling a strong plus.
Experience managing paid media programs — agency or in-house — with a focus on efficiency, not just volume.
Comfortable in a player-coach role: able to manage direct reports while still owning hands-on execution.
Strong collaborator who thrives when creative direction comes from above and execution ownership is yours.

Nice to Have

Experience with ABM platforms and outbound motion alignment.
HR tech or adjacent SaaS background.
Familiarity with intent data platforms (e.g., 6sense, Bombora, or similar).