{"@context":"https://schema.org","@type":"JobPosting","directApply":"https://schema.org/False","title":"Paid Search and Social Associate","description":"

Are you an experienced Paid Search and Social Specialist looking for an opportunity to make a real impact? Do you thrive in a data-driven environment and enjoy optimizing campaigns for maximum performance? If you want to take the next step in your career at a growing agency where your expertise is valued, this may be your role.

Silverlight Digital is an independent digital media agency based in NYC, specializing in pharmaceutical and healthcare advertising, and has experience across multiple industries. Our team is focused on delivering strategic, performance-driven media campaigns while fostering a culture of innovation and professional growth.

We are looking for our next Paid Search and Social Associate who will be integral to the Silverlight Digital team.

Responsibilities

Plan, execute, and optimize paid search campaigns on Google Ads (and sometimes Bing).

Manage and optimize paid social media efforts across Meta, Reddit, and LinkedIn.

Analyze campaign performance data, provide insights, and implement optimizations to improve efficiency and ROI

Develop audience targeting strategies, conduct keyword research, and write ad copy.

Design and execute A/B tests, interpret results, and recommend next steps

Monitor budgets, track spending, and assist with monthly billing and reconciliation.

Prepare and present performance reports with clear data-driven recommendations for internal teams and clients.

Work with internal teams to ensure seamless execution and innovation in media strategies.

Take ownership of accounts while working with the rest of the team to drive performance and results for our clients.

Desired Skills and Experience

2-4 years of hands-on experience managing Paid Search and/or Paid Social campaigns (agency and/or Pharma experience is a plus)

Proficiency in Google Ads and Meta Ads Manager is required

Advanced proficiency in Excel and high comfort level in PowerPoint, Google Analytics, Looker Studio, and Supermetrics

Excellent communication skills in English, both written and verbal, with experience in client-facing roles

Ability to prioritize and manage multiple, competing projects in a fast-paced environment

Not easily ruffled, great “people skills,” and possesses a good sense of humor

Must work Eastern Time Zone hours

Bachelor’s degree required

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