Job Title: SEO/PPC Specialist
Location: Remote
Hours: 20–30 hours per week (flexible, aligned to UK working hours)
Division: Tru7 Group
Contract: Contract

About Tru7

Tru7 is a high-growth, multi-division group operating across plant hire, earthworks, demolition, aggregates, transport, and recycling. With a reputation for straight talking, fast delivery, and market-leading capability, the Tru7 Group continues to expand across the UK. As part of this growth, we are strengthening our digital and brand presence across all business units.

Role Overview

We are seeking a proactive and creative SEO/PPC Specialist to support the Group’s marketing efforts. Working closely with the Head of Marketing, you’ll play a key role in shaping how Tru7 Group is seen online. You’ll manage and optimise campaigns across search engines and paid platforms, ensuring our digital strategy delivers measurable impact.

You will work remotely but collaborate daily with the Head of Marketing and internal stakeholders to collect information, produce content, and support campaigns.

Key Responsibilities

SEO:
- Keyword research & strategy: Identify high-value keywords and integrate them into content and campaigns.
- On-page optimisation: Optimise meta tags, headings, content, and internal linking structures.
- Technical SEO: Conduct site audits, improve crawlability, and ensure best practices for site speed and mobile performance.
- Content collaboration: Work with our Head of Marketing to ensure all web content is SEO-friendly.
- Link building: Develop and execute strategies to acquire high-quality backlinks.
- Analytics & reporting: Monitor performance using tools like Google Analytics, Search Console, and SEO platforms; provide actionable insights.
- Stay updated: Keep abreast of search engine algorithm changes and industry trends.
PPC:
- Campaign management: Create, monitor, and optimise PPC campaigns across Google Ads, and social platforms.
- Keyword research & targeting: Identify high-performing keywords and audience segments to maximise reach and conversions.
- Ad copy & creative: Develop compelling ad copy and collaborate with design teams to produce effective visuals.
- Performance analysis: Track KPIs, analyse campaign data, and provide actionable insights.
- Competitor analysis: Monitor market trends and competitor activity to identify opportunities.
- Continuous optimisation: Test ad variations, landing pages, and bidding strategies to improve performance.

Skills & Experience Required

Proven experience in SEO and PPC campaign management.
Strong knowledge of Google Analytics and Google Ads.
Familiarity with leading SEO tools (SEMrush, Screaming Frog, etc.).
Experience using Word Press and Woo Commerce.
General Understanding of HTML, CSS, and basic web development principles
Analytical mindset with the ability to turn data into strategy.
Clear communication skills and a proactive approach.
Awareness of the latest search engine updates and PPC trends.
Experience using AI-powered marketing tools for campaign optimisation, automation, and performance insights.

Hours & Working Style

20–30 hours per week, fully remote.
Flexible working but must be available during standard UK working hours.
Occasional site or office visits may be required for content capture (if suitable).

What We Offer

Competitive pay depending on experience.
Flexible working and autonomy.
The opportunity to contribute to a rapidly growing organisation with a strong and recognisable brand.
A varied role working across multiple business units and communication channels.
Supportive collaboration with an experienced Head of Marketing.
Live video and audio link with the UK hire team for real-time support.
Inclusive, supportive, and high-performance working culture.
Long-term opportunity for the right candidate.