At Yardzen, we believe people are at their best when they’re outside.

We have a simple promise: help people envision the outdoor spaces of their dreams, all online, and then match them with the right local contractors to bring their design to life. Since our launch in 2018, we’ve helped thousands of homeowners achieve their dream yards, make environmentally responsible decisions, boost their property values and get more out of their outdoor spaces.

We are disrupting the $200 billion outdoor renovation industry. By leveraging technology and creating an innovative online process, we offer a more straightforward, transparent, and delightful design and build experience for the modern homeowner. We’ve been recognized as a Forbes Best Startup Employer, Fast Company Most Innovative Company, named to Inc. Magazine’s Best Places to Work, and written about by Architectural Digest, The New York Times, Sunset Magazine, House Beautiful, The Wall Street Journal, and Forbes. And we’re just getting started.

Yardzen is seeking an experienced, growth-oriented Product Marketing Manager. Serving as a bridge between product, marketing, and technology, this person will be responsible for strategic initiatives aimed at increasing conversion throughout the funnel. This role requires someone who thrives in a dynamic environment and has a proven ability to ideate and execute data-driven, revenue-focused product marketing strategies.

Key Responsibilities:

Collaborate with marketing to create and execute acquisition strategies that drive explosive growth
Develop and own a data-driven product roadmap, working with the technology and marketing teams to bring it to life
Conduct thorough market research to identify target audiences, understand customer needs, and identify market opportunities
Continuously run rigorous website testing to optimize key user touchpoints to maximize conversion throughout the funnel
Analyze user behavior and funnel metrics to identify growth opportunities
Develop compelling product messaging and positioning that resonates with target audiences
Oversee website updates in support of marketing campaigns and initiatives, including webpage development
Proactively share insights across the company to achieve cross-functional alignment

Qualifications:

5+ years of experience in growth-oriented product marketing in the consumer sector
Deep understanding of market research techniques and data analysis
Extensive experience with website testing and data analysis
Exceptional written and verbal communication skills, with the ability to create compelling marketing materials.
Familiarity with website management systems (WordPress preferred)
Exceptional ROI skills - ability to track what is working, and what isn’t
Customer-centric mindset - always considering how our product solves problems, or delivers value from a user’s perspective.

Perks & Benefits:

Company-sponsored medical, dental, and vision insurance for the employee
12 weeks of paid parental leave
Health & wellness stipend
Cell phone & internet stipend
Home office stipend