Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere.

What the Role Is

As the Staff Product Designer for Registry, you'll lead the design vision for Babylist's foundational product — the registry that millions of expecting parents use to discover products, make decisions, and receive gifts during one of the most meaningful moments in their lives. You'll own the end-to-end experience across web and mobile, shaping how parents build their registry and how their communities show up to support them.

This is a builder role. You'll use modern tools — Figma, AI-assisted workflows, agentic development, code-based prototyping — to rapidly explore ideas, test interaction models, and ship real experiences. You'll collaborate closely with product, engineering, and data to co-build and iterate fast, not hand off polished mocks and wait.

This role requires balancing strategic product thinking with hands-on execution. If you thrive when you're deep in the work — prototyping, testing, iterating — and can hold the long-term vision while shipping week to week, you'll do well here. If you prefer operating at a purely strategic altitude or need clearly defined requirements before you start designing, this isn't the right fit.

Who You Are

8+ years of product design experience (or a portfolio that demonstrates equivalent depth) with shipped work across web and mobile platforms
A builder who prototypes fast — you're fluent in Figma and comfortable using AI-assisted design tools, code-based prototyping, or agentic workflows to bring concepts to life before specs are finalized
Strong visual and interaction design skills with a track record of crafting intuitive user journeys that simplify complex decisions
Comfortable operating in ambiguity — you can take early, loosely defined product ideas and translate them into clear experiences and interaction models
Deeply user-connected — you create fast feedback loops through user testing, direct interaction, and scrappy methods like spinning up real user groups in Slack to get signal quickly
Self-directed but collaborative — you advocate for the best user experience while receiving feedback constructively and moving the work forward
Genuinely excited about how AI is changing product design and user experiences — both as a tool in your workflow and as a capability embedded in the products you're designing
Comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations — you embrace technology to enhance your work while keeping people at the center

How You Will Make An Impact

Lead the design direction for registry — from product discovery to registry creation to gift fulfillment — setting the bar for Babylist's core product experience
Identify friction points in the registry journey and design solutions that make the experience more intuitive, joyful, and efficient for both registrants and gift givers
Partner with product and engineering leadership to shape the long-term vision for registry, including where AI-powered guidance and automation can meaningfully improve the experience
Design and prototype new interaction models that help parents discover the right products, simplify decisions, and build their registry with greater confidence
Help define new ways of working as design, product, and engineering transition to co-building with AI — establishing rituals, tools, and patterns the broader team can adopt
Raise the bar for design quality and velocity at Babylist by sharing tools, practices, and prototyping approaches that help teams learn faster and ship better experiences

Why You Will Love Working At Babylist

Our Culture

We work with focus and intention, then step away to recharge
We believe in exceptional management and invest in tools and opportunities to connect with colleagues
We build products that positively impact millions of people's lives
AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

Growth & Development

Competitive pay and meaningful opportunities for career advancement
We believe technology and data can solve hard problems
We're committed to career progression and performance-based advancement

Compensation & Benefits

Competitive salary with equity and bonus opportunities
Company-paid medical, dental, and vision insurance
Retirement savings plan with company matching and flexible spending accounts
Generous paid parental leave and PTO
Remote work stipend to set up your office
Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

US $196,000 to $240,000
CAD $201,900 to $250,000

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Important Notices

Interview Process & Consent
Babylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription.

Interview Integrity
During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently.

You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments.

Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials through third-party sources—providing false or misleading information will result in removal from consideration.

Official Communication
All communication will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. Verify legitimate opportunities on our careers page.

SMS Consent
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