{"@context":"https://schema.org","@type":"JobPosting","directApply":"https://schema.org/False","title":"Content Director & Community Manager (UpSwing)","description":"

At Bellota Labs, we’re building the world’s premier destination for poker training—empowering players of all skill levels to win more at the tables. With a track record of elite coaching, strategic content, and an engaged community, we’re now looking for a Content & Community Manager to help us scale to new heights.

In this high-impact, cross-functional role, you’ll lead initiatives that touch every part of the user experience—from content creation and live coaching sessions to marketing campaigns and community engagement. If you’re a knowledgeable poker player with a knack for content, communication, and execution, this is your chance to shape the future of one of poker’s most respected brands.

Join us as we continue to redefine how players learn, connect, and win.

Key Responsibilities

Content Management
Coordinate with coaches, editors, and project managers to produce and publish high-quality YouTube content
Manage the release schedule for premium training modules on the Upswing Poker platform
Oversee scheduling and execution of live coaching webinars
Collaborate with QA testers to ensure content accuracy and presentation quality
Email Marketing
Partner with the content and CRM teams to send 2+ high-quality emails per week, including strategy quizzes, new articles, and product promotions
Ensure timely member communication regarding product updates and new releases
Track and report on performance metrics in collaboration with the CRM Manager
Project Management
Drive cross-functional initiatives such as new product features, UI enhancements, or course development
Organize timelines, team communications, and deliverables across departments
Community Management
Maintain and monitor our Discord and Facebook communities to foster a positive player experience
Interface with moderators and community managers to manage operations and user feedback
Surface meaningful community insights that inform product and content strategy
Affiliate Program Management
Manage relationships with a select group of affiliates
Review and approve new affiliate applications
Provide ongoing communication and support to affiliate partners
Copywriting & Communications
Write compelling, strategic copy for marketing emails, product pages, social posts, and internal projects
Ensure brand voice and clarity across all external touchpoints
Marketing Strategy
Continuously improve and iterate on content workflows, engagement strategies, and growth experiments
Stay current on industry trends and explore new formats and platforms for growth
Tier 2 Support
Handle escalated customer support tickets that require poker-specific knowledge
Help community members navigate the platform and access relevant training resources

Experience & Skills

Deep understanding of poker strategy and the player journey from beginner to expert
3+ years of experience in content creation, marketing, or community management
Strong writing skills, particularly for email and social media content
Demonstrated experience managing cross-functional projects or campaigns
Self-motivated, organized, and comfortable working independently
Excellent communication and collaboration skills
Bonus: Familiarity with tools like Trello, Notion, or Asana
Bonus: Experience with email marketing platforms like Keap, Mailchimp, or Klaviyo

Why You’ll Love Working at Bellota

Work from anywhere – This is a fully remote role with flexible hours
Live and breathe poker – Immerse yourself in strategy, training, and the game you love
Collaborate with the best – Work alongside elite coaches, marketers, and creators
Access to top-tier training – Full access to the Upswing Poker course library
High autonomy, real impact – Take ownership of your role and shape our next chapter

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