We are a small U.S.-based marketing agency supporting small businesses and community-focused organizations. We’re looking for a Social Media & Digital Campaign Specialist to own the strategy and execution of paid and organic digital initiatives across websites, social platforms, and search engines.

This role blends independent thinking with hands-on delivery. You will be responsible for planning digital initiatives, creating creative assets, executing across platforms, and optimizing performance based on results and feedback.

This position requires ownership, accountability, and strong follow-through, with final direction and approvals provided by the team.

Responsibilities

Digital Strategy & Execution

Take ownership of assigned digital initiatives from planning through delivery
Develop messaging angles, creative directions, and execution plans
Organize tasks, timelines, and priorities based on approved objectives
Plan campaign structure across ads, landing pages, and follow-up flows
Present campaign ideas, testing plans, and recommendations internally

Content Creation

Create campaign creatives including:
Static graphics
Short-form videos (Reels, Stories, Shorts)
Ad copy and headlines
Adapt content for different platforms and placements
Produce variations to support testing and optimization

Paid & Organic Campaigns

Build, launch, and manage paid and organic campaigns in:
Meta Ads (Facebook & Instagram)
Google Ads (Search; Display is a plus)
Set up targeting, audiences, and placements
Monitor performance and optimize for cost, clicks, and conversions
Google Search (Display is a plus)

Landing Pages & Funnels

Build and update landing pages using GoHighLevel, Duda, or similar platforms
Ensure message consistency between ads, content, and landing pages
Set up forms, integrations, and tracking
Make conversion-focused updates based on performance insights

Performance Optimization

Track campaign results and insights
Identify what’s working and what needs improvement
Make data-informed optimization decisions
Use AI tools to support:
Ad copy variations
Creative ideation
Campaign planning or testing insights
Share performance updates and next-step recommendations

Required Skills & Experience

Experience owning and executing digital ad campaigns
Strong skills in ad creative creation (graphics, video, copy writing)
Hands-on experience with Meta Ads Manager
Working knowledge of Google Ads
Experience building or editing landing pages and funnels
Comfortable using tools such as:
Canva, CapCut, Adobe, or similar
Familiarity with AI tools to support marketing workflows (e.g., copy ideation, creative testing, campaign planning)
Ability to plan, execute, and optimize campaigns independently
Clear written communication in English

Nice To Have

Lead generation or conversion-focused experience
Understanding of tracking, pixels, and analytics
Motion graphics or advanced video editing skills
GoHighLevel, Duda, ClickFunnels, or similar platforms

Work Details

Hours: 20–25 hours per week
Schedule: Flexible; some overlap with U.S. business hours required
Pay: Hourly rate based on experience
Location: Remote
Tools: Hubstaff time tracking required

Please include:

A brief overview of your campaign experience
Examples of ad creatives (graphics and/or videos)
Examples of campaigns you planned and executed
Tools you use for creatives, ads, landing pages, and AI support
Your hourly rate and weekly availability
This role emphasizes full ownership of assigned campaigns and responsibilities. The specialist is responsible for planning their tasks, managing their schedule, and delivering approved campaign work on time, with guidance and approvals provided by the team.
You will not communicate directly with clients
Clear goals, timelines, and feedback will be provided

Please begin your application with: “I take ownership of campaigns.” Provide links to your work portfolio.