We are looking for a dedicated and hands-on Email Marketing Specialist to join FortunEdge Investments, one of Bangalore’s top financial services firms. This is not a routine marketing role—it requires ownership, responsibility, and a strong passion for email automation in one of the most challenging niches: HNIs and Ultra-HNIs (High Net Worth Individuals).

As part of this role, you will:

Manage and execute our email marketing campaigns end-to-end.
Upload and segment lead lists with precision.
Configure and maintain DNS records, domain warm-up, and deliverability setup.
Work on email copywriting (subject lines, body, CTAs) to maximize engagement.
Track, analyze, and optimize key metrics such as open rates, reply rates, and conversions.
Troubleshoot issues and proactively improve campaign performance.
Continuously refine processes to ensure campaigns meet compliance and maintain a professional brand image.

✅ What We’re Looking For

Proven hands-on experience in email marketing and automation tools (e.g., Instantly, Mailchimp, Lemlist, or similar).
Understanding of technical email marketing aspects (DNS, SPF, DKIM, DMARC).
Strong eye for detail in lead management and segmentation.
Creative and data-driven mindset for improving email copy and performance.
Ability to take ownership and deliver results in a demanding, high-stakes marketing environment.
Passion for email automation and eagerness to grow in a challenging but rewarding niche.

This role is perfect for someone who thrives on challenges, enjoys taking full responsibility, and wants to sharpen their skills in a high-value, performance-driven domain.