SEO Data Consultant

About Inbound FinTech

Inbound FinTech is an award-winning, rapidly scaling B2B digital consultancy specializing in FinTech and Financial Services.

As a HubSpot Elite Partner, we deliver sophisticated growth, data, and RevOps solutions built on the HubSpot ecosystem and tailored to complex B2B organizations.

Headquartered in London’s 100 Bishopsgate, we operate as a predominantly remote team, with a collaborative, inclusive culture focused on solving meaningful problems and delivering measurable impact for our clients.

The Role

We are looking for an SEO Data Consultant to join our client delivery team. This is a hands-on, highly client-facing role for someone with a strong background in technical SEO, marketing analytics, paid media, or performance marketing who wants to grow into a broader data and measurement consultancy position.

This role sits deliberately between technical SEO, data, and growth consultancy. While many candidates will come from an SEO or PPC background, the focus is on measurement, data quality, attribution, and decision-making, not SEO delivery alone.

You will work closely with clients to understand their business models, go-to-market strategies, and data maturity, translating these into robust tracking frameworks, clean data structures, and actionable reporting.

Projects span analytics and tracking implementation, data governance, cleansing, migration, segmentation, consent management, and attribution, primarily within the HubSpot ecosystem, alongside tools such as Google Tag Manager, GA4, and Consent Management Platforms (CMPs).

You will act as a trusted advisor, helping clients make confident, data-driven decisions that improve performance across SEO, UX/UI, PPC, RevOps, and wider growth strategies.

This role is ideal for a technical SEO consultant, marketing analyst, data analyst, or PPC specialist who enjoys working across platforms, understands attribution and measurement, and wants to develop into a broader data consultancy career.

Key Responsibilities

Data Quality, Cleansing & Segmentation

Conduct data audits across CRM and analytics platforms to assess structure, integrity, and risk
Implement data cleansing, normalisation, and enrichment processes
Design and maintain segmentation frameworks aligned to ICPs, lifecycle stages, and GTM strategies
Support persona mapping, custom list building, and dynamic segmentation for marketing and sales activation

Data Governance, Privacy & Consent

Define and implement data governance frameworks across CRM, analytics, and marketing platforms
Ensure compliance with GDPR, PECR, and relevant data protection regulations
Support the setup, configuration, and validation of Consent Management Platforms (CMPs)
Implement and validate consent signals across HubSpot, GTM, and GA4
Collaborate with legal, marketing, and RevOps teams to ensure compliant data usage

Tracking, Analytics & Measurement

Implement and maintain tracking frameworks using Google Tag Manager
Configure, validate, and troubleshoot GA4 properties, events, conversions, and data layers
Ensure accurate attribution and lifecycle tracking between GA4, HubSpot, and connected platforms
Diagnose tracking discrepancies, data loss, and reporting inconsistencies

Data Migration & System Mapping

Lead or support data migration projects, including mapping, deduplication, validation, and QA
Work closely with RevOps Consultants, Developers, and Project Managers to align systems across HubSpot, Salesforce, and data warehouses
Document data models, mappings, assumptions, and processes for internal and client use

Reporting & Visualisation

Support the development of dashboards in HubSpot and external tools such as Looker Studio, Power BI, and Google Sheets
Translate business objectives into clear KPIs and reporting logic
Monitor data flows proactively and flag issues that impact insight quality or decision-making

Client Collaboration & Consulting

Act as a trusted data, analytics, and measurement advisor to clients
Lead or support discovery sessions, audits, and solution design workshops
Communicate technical findings clearly to non-technical stakeholders
Advise clients on analytics best practices and improving data maturity

Career Progression

Junior Data Consultant
Supports delivery across analytics, tracking, CRM, and data projects while developing technical and client-facing skills. Assists with audits, GA4/GTM implementations, data cleansing, segmentation, CMP checks, and reporting. Joins client calls in a support capacity and contributes to documentation and QA.
Experience: 0–2 years in technical SEO, analytics, marketing ops, or RevOps.

Mid-Level Data Consultant
Delivers core data and measurement solutions independently. Leads audits, segmentation, GA4 and GTM implementations, CMP setup, and reporting across HubSpot and BI tools. Actively contributes to workshops and solution design.
Experience: 2–4 years in technical SEO, analytics, consultancy, or performance marketing roles.

Senior Data Consultant
Owns complex client engagements and shapes data, tracking, and measurement strategy. Leads end-to-end projects, defines GA4/GTM/CMP architecture, advises on attribution and data maturity, and mentors junior consultants.
Experience: 4–6+ years in consultancy or technical marketing roles.

Ideal Candidate Profile

Required Experience and Skills

3+ years’ experience in technical SEO, analytics, performance marketing, or data consultancy (B2B, SaaS, or agency environment)
Strong working knowledge of HubSpot or similar CRM platforms
Hands-on experience with Google Tag Manager and GA4
Experience working directly with clients and managing stakeholders
Solid understanding of data privacy, consent, and governance
Strong spreadsheet skills and familiarity with SQL or data querying concepts
Experience supporting data migrations, integrations, or platform transitions
Excellent problem-solving skills and attention to detail
Ability to explain complex technical concepts clearly and confidently

Nice to Have

Background in technical SEO or PPC with strong attribution knowledge
Experience aligning SEO, analytics, CRM, and marketing data
Exposure to BI tools such as Looker Studio, Power BI, or Tableau
Interest in automation, AI, and agent-based workflows to enhance data quality and analytics, including predictive analytics, automated data cleaning, anomaly detection, and workflow orchestration
Experience with Fintech Market.

What We Offer

Competitive salary and benefits package based on experience and location
First salary review after one year, based on impact
Fully remote working
28 days annual leave (including bank holidays)
An extra day off for your birthday
Early Friday finish at 1pm
Clear career progression with structured development and upskilling

Are you passionate about data, analytics, and measurement, and confident working directly with clients to turn complexity into clarity?