{"@context":"https://schema.org","@type":"JobPosting","directApply":"https://schema.org/False","title":"Sr. Communications Specialist","description":"

About Lyra Health

Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, 20 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.

About the role

Lyra is seeking an experienced and passionate storyteller to join the Corporate Communications team. This person will play a critical role in designing and executing strategic public relations programs — including corporate and product announcements and maintaining regular media touchpoints — to increase awareness of Lyra as the leading provider of workforce mental health. The right candidate is self-motivated, highly collaborative and detail-oriented. This person should also have strong project and time management skills and experience supporting integrated communications programs in a fast paced, high-growth organization.

Responsibilities:

Drive media relations and execute media outreach by developing and maintaining strong national, local, trade and social media relationships as well as relationships with third-party influencers and thought-leaders
Lead development of media outreach initiatives including media lists, pitch letters, key messaging documents, fact sheets and press releases; ongoing management of monitoring and trackers
Monitor and identify market trends, cultural shifts, and the competitive landscape to identify opportunities and anticipate challenges
Maintain speaking and award programs to elevate profile of Lyra brand and SMEs
Track, monitor and amplify press coverage for internal and external visibility
Source and develop proactive PR campaigns, including identifying story targets, developing messaging, collaborating across teams to gather supporting data points, preparing spokespeople and coordinating with stakeholders as needed.
Support the development of integrated communications plans and strategies in partnership with internal stakeholders across the marketing, product, and leadership teams.
Support thought leadership and subject matter expert programs
Create comprehensive, insightful reports detailing the effectiveness of PR efforts

Qualifications:

5+ years of corporate communications and/or public relations experience with at least 2+ years of agency experience preferred.
Track record in developing and executing successful communication strategies for B2B, technology, or healthcare companies.
Outstanding verbal and written communication skills with demonstrated ability to develop clear and concise communications for a variety of audiences.
Experience developing, preparing, and coaching spokespeople at all levels
Strong strategic thinking, ability to work across different groups and manage multiple projects with competing deadlines.
Passion for storytelling and knack for translating complex topics into compelling stories.
Bachelor’s degree in Communications, Public Relations, Journalism, or related field preferred.

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