{"@context":"https://schema.org","@type":"JobPosting","directApply":"https://schema.org/False","title":"Performance Marketing Specialist","description":"

The Role

We’re looking for a Performance Marketing Specialist to support our talented Marketing team on a contract basis for six months, with a strong possibility for extension.

This role is ideal for someone with around one to two years of Performance Marketing experience, with a proven track record of managing both Facebook (Meta) and Google Advertising campaigns for fast-growing SMEs, or D2C/B2C brands (Meta, TikTok and Google experience is essential). While experience with subscription-based products is a plus, it’s not a requirement.

You’re a hugely creative, analytical self-starter who thrives in a fast-paced environment. You enjoy collaborating with others, but are also confident working independently. You’re flexible, results-driven, and always eager to learn and experiment.

You MUST be comfortable working remotely and willing to learn and develop new skills and knowledge.

Scope of Work

As our Performance Marketing Specialist, you will:

Develop and manage paid social media and PPC campaigns across platforms like Meta, Google and TikTok
Plan and optimise various PPC & SMM campaigns to meet performance targets (eg. ROI, CAC)
Collaborate with our in-house designer to create engaging, audience-specific content
Use data-driven insights and continuous testing (audiences, creatives, copy) to improve campaign outcomes.
Manage paid advertising accounts on paid advertising platforms e.g. Google adwords, TikTok, Bing, Display, Programmatic, Paid Social.
Coordinate closely with the internal marketing team to align campaign execution with broader strategy.
Deliver daily performance reporting and communicate key insights and KPIs to stakeholders.
Write compelling and targeted ad copy to enhance campaign performance and drive conversions.
Stay up to date with current and upcoming trends, tools, and industry best practices.
Identify and present new opportunities for growth within the paid media channels.
Set up and enhance conversion tracking, including implementation of offline tracking tools where appropriate.

About You

As well as your marketing platforms experience and the attributes listed above, you will also bring:

Demonstrable experience running paid campaigns on Google and Meta Ads (one to two years)
Strong analytical and reporting skills and a data driven approach.
Proficiency in GSuite / MS Office tools
Excellent written and verbal communication in English
A strategic thinker with a creative, test-and-learn approach to marketing
Ability to work independently
Flexibility, commitment and a data driven approach.
Based in Europe, the UK, or another similar time zone.
A love for growth businesses, and of course, edtech.

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