Merch and Effect PTY LTD

Merch & Effect is a company specializing in point-of-sale materials (POSM) for top-tier alcohol brands. They offer a comprehensive range of services, including strategy, design, manufacturing, and delivery of POSM. Our solutions are tailored to enhance brand visibility and engagement, both in on-trade (bars, restaurants) and off-trade (retail) environments.

They’ve been in the industry since 2010 and have worked with over 70 alcohol brands globally. Our approach combines consumer trends, behavioral psychology, and neuro-marketing to create effective marketing materials