Position Overview

NEOWIZ is seeking a highly skilled and visionary Brand Manager to lead the strategic development and execution of comprehensive communication strategies, go-to-market plans, and marketing campaigns for our key gaming titles. Acting as the vision holder for the product with the close partnership with the development team and Production Services lead, the Senior Brand Manager will take full ownership of the brand from concept to campaign completion, ensuring alignment with business goals and player expectations.

This role requires a deep understanding of target audiences and fan communities, exceptional leadership in orchestrating cross-functional teams, and the ability to manage paid media, digital marketing, and key owned media customer touchpoints such as websites and owned media destinations. The Senior Brand Manager will work closely with agencies and internal partners to bring campaigns to life and drive player engagement.

Responsibilities

[Brand Vision and Market Expertise]
Serve as the vision holder for the product, ensuring the brand aligns with its core values, target audience, and market positioning.
Act as the expert on the target market and fans, leveraging insights to inform strategy, communication, and creative execution.
[Comprehensive Go-to-Market Plan Development]
Develop and own the go-to-market plan and marketing plan, covering all aspects of the campaign life cycle from concept to completion.
Lead the creation of announcement strategies, media plans, and PR initiatives to maximize impact pre-launch, during launch, and post-launch.
Define and manage the campaign narrative, ensuring consistent messaging across all touchpoints.
[Key Promotions Mix and Digital Marketing Management]
Oversee the execution of the key promotions mix as part of comprehensive marketing campaigns, including digital and physical marketing strategies, in collaboration with marketing agencies and internal partners.
Manage key customer touchpoints such as websites, owned media destinations, and other digital platforms, ensuring they align with the campaign vision and brand identity.
[Strategic Leadership]
Collaborate with development studios as the primary business point of contact, aligning brand and game objectives from project initiation onward.
Support Brand Director and/or Senior Brand Manager ensuring the financial success of the brand while meeting profitability goals.
[Creative and Marketing Campaign Execution]
Oversee the creation of key marketing assets, including key art, trailers, and promotional materials, in collaboration with creative and design agencies.
Lead first-party marketing partnership initiatives with PlayStation, Xbox, and Steam, optimizing collaboration opportunities.
[Community Insight and Partner Engagement]
Discover and understand player behavior, market trends, and competitive landscapes, using insights to refine strategies.
Build relationships with influencers, media outlets, and promotional partners to extend brand visibility and engagement.
Plan and execute marketing event strategies, including logistics, creative activation, and on-site execution in collaboration with event and creative agencies.
Drive endemic and non-endemic partnership marketing to enhance brand reach and impact.
[Cross-functional Coordination]
Partner with internal teams and external agencies to ensure seamless alignment and execution of all brand and marketing initiatives.
Oversee merchandise and promotional item creation to support brand visibility and player engagement.

Qualifications

Experience in video game community and social media management.
Must be a passionate gamer who is highly conscientious.
Deep understanding of brand communications, social, and gaming ecosystem
Analytical skills to track community and social media metrics.
Experience in community moderation in gamer community platforms including Discord, Reddit, etc.
Exceptional oral, written, interpersonal communication and content creation skills.
Willingness to collaborate with cross functional teams from different time zone.
Proven experience in content creation and marketing, with a minimum of 5 years in a marketing role.

Preferred Qualifications

Experience in AAA PC/Console community management.
Experience in streaming, developing and executing developer diaries.
Hardcore Soulslike action RPG fan
Work experience in JRPG/Anime style games.
Experience in collaborating among different time zones (Korea, US, EU)
Strong understanding of YouTube algorithms, SEO, and tactics for channel growth
Creative mindset with the ability to generate innovative ideas for content and community engagement.

Education

Bachelor’s degree in marketing, Business, Communications, or a related field (or equivalent work experience).

Neowiz