{"@context":"https://schema.org","@type":"JobPosting","directApply":"https://schema.org/False","title":"Google & Meta Ads Manager","description":"

At Panty Promise, we are looking for a driven and detail-oriented Meta and Google Ads Manager to join our digital marketing team. The ideal candidate will have a proven track record of managing PPC campaigns across Facebook, Instagram, and Google platforms, and is skilled in optimizing ads to achieve maximum ROI.

Responsibilities:

Design, implement, and monitor PPC campaigns across Meta (Facebook and Instagram) and Google Ads.
Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
Analyze performance data and optimize campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI.
Test different ad elements, including copy, images, and call-to-action, to determine the most effective strategies.
Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
Produce reports for management on the overall performance of campaigns, providing actionable insights and strategies for improvement.
Stay up-to-date with PPC and SEM trends and techniques to ensure best practices are applied to campaigns.
Collaborate with the content and design teams to ensure cohesive and effective ad creative.
Provide recommendations and plans for revising the social media and advertising campaigns.

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