Product Marketing Manager

💡 The Opportunity  

Are you a strategic product marketer with a passion for storytelling, data, and customer insights? Do you enjoy bridging the gap between product, marketing, and sales? Do you have strong opinions about product marketing?

At Sendible, we are looking for an enthusiastic Product Marketing Manager to drive product messaging, support launches, enable sales, and ensure our website and marketing channels effectively communicate our product's value.  

In this role, you’ll work cross-functionally with marketing, product, customer success, and sales teams to align our messaging, drive product adoption, and bring new features to market with compelling positioning.  

🎯 Your Responsibilities  

1. Product Positioning & Messaging  

• Craft compelling product messaging that highlights key differentiators.  

• Ensure product updates and new features are effectively communicated across the website, emails, and sales materials.

• Align website content with product value propositions through regular audits.  

2. Trial Onboarding Experience & Conversion Optimisation

• Own the trial onboarding experience, ensuring a smooth journey from signup to activation.

• Optimise in-app messaging, onboarding emails, and guides to improve feature adoption.

• Leverage Pendo insights and HubSpot data to identify friction points and improve trial conversion rates.

3. Website & Automation Optimisation  

• Regularly audit the website for consistency in product messaging and alignment with features.  

• Work closely with the design and content teams to ensure our website reflects the latest product updates.  

• Optimise automated workflows in HubSpot to personalise product-related content for different customer segments.  

4. Product Launches & Go-To-Market Strategy  

• Own the go-to-market (GTM) strategies for new features and improvements.  

• Develop launch plans, ensuring collaboration across product, marketing, and sales teams.  

• Track post-launch adoption metrics via Pendo and HubSpot to measure success, and identify areas of improvement.   

5. Customer & Market Insights  

• Leverage Pendo insights to better understand user behaviour, adoption trends, and feature engagement.  

• Gather customer feedback through surveys and interviews to improve product messaging.  

• Conduct competitive research and update battle cards for the sales team.  

6. Content & Video Creation

• Produce engaging product-focused content, including feature pages, email campaigns, and educational resources.

• Create and manage short-form videos, screen recordings (Loom, Arcades), and product walkthroughs to support onboarding and sales enablement.

• Lead webinars and live product demos, presenting product features clearly and effectively.

• Be comfortable on camera, creating engaging and personable product content.

7. Sales Enablement

• Develop and maintain sales collateral, including one-pagers, case studies, and presentations.  

• Train teams on new product updates, competitive positioning, and messaging.  

• Support the sales team with objection-handling materials and FAQs.  

8. Customer Advocacy & Case Studies  

• Identify power users and showcase their success through case studies.  

• Work with customer success to highlight real-world use cases that demonstrate ROI.  

9. Internal Collaboration & Communication  

• Act as the bridge between product, marketing, sales, and customer success to ensure alignment.  

• Daily marketing stand-ups to track progress and align on priorities.  

📊 KPIs & Performance Metrics  

Success in this role will be measured by:  

• Feature adoption rates tracked via Pendo.  

• Increase in website conversion rates from product messaging improvements.  

• Lead-to-customer conversion improvements from enhanced sales enablement.   

✅ About You 

• Based in the UK or Europe.

• 3-5 years of experience in marketing, with at least 2 years in product marketing, SaaS marketing, or a related role.  

• Analytical mindset – able to interpret Pendo insights, website performance, and CRM data (HubSpot).  

• Strong communication skills – able to craft clear, engaging messaging for different audiences.  

• Go-to-market experience – familiar with launching SaaS features and tracking adoption.  

• Sales enablement expertise – able to equip sales teams with compelling materials.  

• Website & content alignment – experience auditing websites for product consistency.  

• Highly proactive – spots gaps and takes initiative. 

💻 Why work with us?

• Work remotely or from our London HQ and create your own schedule (we believe in trust and autonomy).

• 25 paid time off, plus one bonus day for your birthday.

• 12+ weeks fully paid parental leave for both birthing & non-birthing parents*

• Gear including a laptop and headset. 

• Annual bonuses based on company and personal performance (if the company does well and you played a big part, you'll be rewarded).

• Competitive insurance coverage and access to pension or retirement plan*

• Paid sabbatical after 5 years.

• We love learning! Use your £500 annual learning allowance to develop your skills.

• We provide employment contracts in the UK and contractor agreements with comprehensive benefits across Europe (including paid time off, parental leave, and paid sabbatical).

• Gain incredible experience building a truly successful, global SaaS company with a dedicated, small team where you can have a huge impact! 

*Eligibility for parental leave, insurance, and pension/retirement plans is dependent on the employee’s location and may vary. 

We like hearing fresh perspectives and appreciate new viewpoints, so you should feel comfortable speaking up and not be afraid to drive change and challenge the status quo. If something sucks and can be done better, we want to hear!

👋 About Us  

Sendible is a leading social media management platform built for teams, agencies, and multi-location businesses to collaborate on content, engage with audiences, and report on successes. Our team of 40+ is dedicated to partnering with our customers to help them achieve their goals.  

• Sendible ranks in the top 3 best Social Media Suites according to G2 in Spring 2024.  

• Trusted by 30,000+ brand managers and marketers.  

• Low staff turnover rate – a large portion of the team has been at Sendible for 5+ years.  

Recently listed as one of the most user-friendly software in multiple categories on G2, our mission is to help companies be remarkable on social media at scale. 🚀  

Sendible is proud to be an equal-opportunity employer and will consider all qualified individuals for employment regardless of race, gender, age, disability, sexual orientation, or any other protected classification.  

🌐 How we work

Sendible is a UK corporation and our head office is based in London but we are distributed with teammates in South Africa, Spain, Portugal, Italy, France, the Philippines and the US. 

This is a remote role, but if you're based in London, you’re welcome to work from our HQ, which is fully equipped with free fruit and snacks, excellent coffee, standing desks and a pool table. Occasionally (monthly), we expect the candidate to come to the office for team meet-ups.

📌 Interview Process  

1. Initial 30-minute call with Simon (Head of Marketing).  

2. Task Assignment (≤2 hours) – a short exercise demonstrating your product marketing skills.  

3. Task Interview with Simon (Head of Marketing) and Romario (Product Manager).  

4. Team Interview – meet the wider marketing team and discuss strategy.  

5. Final Culture Fit Interview with the President.  

6. Offer & Background Checks – if successful, you’ll receive an offer and undergo reference checks.  

👀 How to Apply  

If you're excited about helping businesses understand the value of our product and driving meaningful product adoption, we’d love to hear from you!  

📌Submit your CV and cover letter outlining why you're the perfect fit for this role.