Company Overview: Wide Open Tech is a dynamic digital marketing and software engineering agency specializing in service industries like healthcare and construction. We’re scaling our team in 2025 to build a foundation for exponential growth in 2026, seeking a seasoned generalist to elevate our brand strategy, design, and technical execution for clients.

Position Overview: We are seeking a versatile and experienced Senior UI/UX Designer and Website Developer with over 8 years of experience. The ideal candidate will have some branding, while excelling at UI/UX design and web development using tools like Figma and Webflow. This role requires a strategic thinker who can translate complex ideas into intuitive and engaging user experiences across various digital platforms. Additionally, the candidate must be adept at articulating the value and Return on Investment (ROI) of design/development decisions to stakeholders.

Key Responsibilities:

Brand Development:
- Create and maintain cohesive brand identities, including logos, color schemes, typography, and other visual elements.
- Develop brand guidelines to ensure consistency across all platforms and media.
- Design marketing collateral such as brochures, banners, and social media graphics.
UI/UX Design:
- Conduct comprehensive user research to understand target audiences, their behaviors, and needs.
- Develop and refine information architecture, ensuring content is organized logically and intuitively.
- Create detailed wireframes, user flows, and prototypes to illustrate design concepts and interactions.
- Design visually compelling interfaces that align with brand guidelines and enhance the overall user experience.
Web Development (Webflow or similar tool):
- Translate design concepts into fully functional websites using Webflow, ensuring responsiveness and cross-browser compatibility.
- Implement and manage Webflow CMS for dynamic content.
- Optimize websites for performance, SEO, and user experience.
Value Communication & ROI Articulation:
- Clearly communicate the value of design decisions to stakeholders, demonstrating how design choices align with business objectives and contribute to ROI.
- Develop metrics and reports to quantify the impact of design initiatives on user engagement, conversion rates, and other key performance indicators.
Collaboration & Leadership:
- Collaborate closely with cross-functional teams, including product managers, developers, and marketers, to deliver cohesive and impactful solutions.
- Provide guidance and mentorship to junior designers, fostering a culture of continuous learning and improvement.
- Lead design workshops and brainstorming sessions to drive innovation and creative solutions.

Qualifications:

Experience:
- A minimum of 10 years in UI/UX design and branding, with a proven track record of delivering successful digital products.
- Demonstrated experience in web development using Webflow.
Technical Proficiency:
- Expertise in design tools such as Figma, Adobe Illustrator, and Photoshop.
- Proficient in Webflow for web development, including CMS management and responsive design.
- Strong understanding of HTML, CSS, and basic JavaScript.
Skills:
- Exceptional visual design skills with a solid understanding of user-centered design principles.
- Excellent communication and presentation abilities, capable of articulating design concepts and decisions to stakeholders.
- Strong problem-solving skills and attention to detail.
- Ability to quantify and communicate the business impact of design decisions.
Education:
- Bachelor’s or Master’s degree in Design, Human-Computer Interaction, or a related field is preferred.

What We're Looking For:

We are seeking a strategic thinker with a passion for solving complex design challenges. The ideal candidate is a collaborative leader who thrives in a dynamic, fast-paced environment and is an advocate for user-centric design with a strong eye for detail and aesthetics. A key aspect of this role is the ability to communicate the value and ROI of design decisions effectively to stakeholders, ensuring that design initiatives align with and support our business objectives. The candidate should be a lifelong learner who stays ahead of trends and tools in UI/UX design and web development, continuously seeking opportunities to enhance their skills and contribute to the team's success.

Application Process: Interested candidates are invited to submit their resume and a portfolio showcasing their work. Please include examples that demonstrate your proficiency in UI/UX design and Webflow (or similar tool) development, as well as your ability to create user-centered designs that deliver measurable business value.