Company: Zest Digital Marketing

Industry: Digital Advertising & Performance Marketing

Employment Type: Full-Time & Freelancer

I. About Zest Digital Marketing

Zest Digital Marketing is a results-driven digital advertising agency specializing in performance marketing and scalable growth strategies. We partner with brands to deliver measurable impact through data-led campaigns across paid media, social platforms, and digital ecosystems. Our mission is to help businesses accelerate growth through strategic execution and continuous optimization.

II. Position Overview

We are seeking a highly analytical and performance-oriented Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads and Meta (Facebook & Instagram) platforms.

This role is instrumental in driving qualified leads, customer acquisition, and revenue growth through strategic planning, hands-on execution, and continuous performance optimization.

III. Key Responsibilities

Plan, execute, and manage paid media campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads platforms.
Conduct audience research, keyword analysis, and competitive benchmarking to enhance campaign performance.
Monitor, analyze, and optimize campaigns to achieve KPIs such as CPA, ROAS, CTR, CPC, and conversion rate.
Collaborate with creative and content teams to develop and test high-performing ad creatives and messaging.
Allocate and manage advertising budgets effectively to maximize ROI and scale winning campaigns.
Implement and maintain accurate tracking systems using Google Analytics (GA4), Google Tag Manager, Meta Pixel, and conversion tracking tools.
Prepare weekly and monthly performance reports, providing actionable insights and optimization recommendations.
Stay up to date with industry trends, platform updates, and emerging performance marketing best practices.
Collaborate cross-functionally to align paid media strategies with overall marketing and business objectives.

IV. Qualifications & Requirements

1–3+ years of hands-on experience in Paid Media or Digital Advertising.
Proven experience managing campaigns on Google Ads and Meta Ads platforms.
Strong analytical skills with a data-driven decision-making approach.
Experience with performance tracking, reporting, and analytics tools.
Ability to manage multiple campaigns simultaneously and meet deadlines.
Excellent communication and collaboration skills.

V. Preferred Qualifications

Experience in lead generation and/or e-commerce performance campaigns.
Knowledge of A/B testing methodologies, remarketing strategies, and funnel optimization.
Experience managing medium to large advertising budgets.

VI. What We Offer

Competitive salary with performance-based incentives.
Opportunity to work with diverse industries and growing brands.
Dynamic and fast-paced performance marketing environment.
Continuous learning and professional development opportunities.
Clear career progression pathways.

VII. How to Apply

Please submit your CV to: hrm@zestdigitalmarketing.com

Subject line: Performance Marketing Specialist – Full Name