Customer Stories — 1 min
Digital skills have never been more of a priority in the workplace, and many hiring managers and global employers view this proficiency as the foundation of our future workforce. Future digital jobs will demand a baseline digital skill set for communication and collaboration among businesses and professionals working anywhere in the world.
If you’re considering a new role, just starting out in your career, or looking to improve on your skill set within digital industries, you need an understanding of which skills are the most important. This knowledge is necessary to make sure you are attractive to potential employers. Without the right technical proficiency, you’ll find it difficult to compete for the best roles in an increasingly global employment market.
We have surveyed 500+ employers and employees who work in digital-first or tech industries such as software development, digital marketing, AI, and VR to help you understand more about the future of the industry.
The survey questions were carefully designed to determine which digital skills are in the highest demand and to uncover how the digital age is expected to influence the future world of work.
The digital skill that 28% of respondents (employees and employers together) said was the most crucial is social media.
Social media proficiency and excellence demands creativity, strategic thinking, and a clear understanding of how to effectively convey messages to large audiences via digital media. Communication skills, crisis management, and brand strategy knowledge will help aspiring tech industry employees build a foundation of aptitude.
Technical proficiency across important platforms like LinkedIn, Instagram, Facebook, YouTube, and TikTok may be critical depending on the nature of a specific market or brand. Employees with social media skills can help businesses reach new customers, increase brand visibility, and improve consumer loyalty.
The second most crucial digital skill overall is digital marketing (27%). This skill has a slightly broader impact than social media. Typically digital marketing expertise requires a strategic understanding of content production, SEO, PPC, email marketing, data analysis, and how to use all of these channels in alignment depending on the objectives and resources of an organization.
This skill set helps businesses generate leads, increase demand, and attract traffic, and with the right strategy and execution – digital marketing skills will help people in all roles understand how their role can more effectively drive conversions.
The top 10 most crucial digital skills:
|Digital skills||% named a crucial skill|
|Programming, Web and App Development||19%|
|Digital Project Management||18%|
|Data Science and Data Analytics||18%|
|Digital Business Analysis||17%|
|Digital Design and Data Visualization||17%|
When focusing on the results from just employers within the survey, the top three skills change slightly with a greater focus on operational roles such as Digital Project Management (21% of employers said this was crucial) and Digital Business Analysis (21%), as well as the need for specific skill sets around Digital Design and Data Visualization (20%).
With software development already being the third most crucial skill in the present day, according to our survey participants, this will be the most important digital job in the future, followed by software engineers and workplace managers.
The global demand for software engineers and programmers has been steadily rising over the past few years, and with digital innovation constantly driving change, workplace managers play an essential role in helping other employees manage changes within organizations.
Below are the job titles that respondents believe will be important to businesses in the future.
|Digital job||% named an important job role in the future|
|Digital Workplace Program Director||26%|
|Head of Automation||21%|
|Remote Control Center Supervisor||20%|
|Head of Electronic Workplaces||20%|
|Machine Learning Engineer||19%|
Take strong notice of innovation-focused job roles like head of automation and machine learning engineer that are flagged as important in the future. As technology advances, businesses are always looking for ways to improve efficiency and build a stronger platform to scale.
With over one in five (21%) businesses not providing technology training, there is opportunity for individuals to set themselves apart by bringing in this experience to a new role and company.
The job market is already highly competitive, and with easier access to global employment and the transition to remote work – employers are casting the net wider to search for the world’s best talent. If you already have knowledge of relevant priority tools used within digital-first businesses, you can set yourself apart from other candidates.
We also asked respondents which digital tools are used most within tech industries. The most commonly purchased tools are listed below:
|Tool||% of respondents who pay for these digital tools in their business|
|Adobe Creative Suite||29%|
|Google Professional Email||23%|
Knowledge of Adobe Creative Suite could give you the edge during the interview process. With so many companies using remote and async work in their operating model, it’s no surprise to see digital communication tools like Slack, Gmail and Loom listed within the top 10.
Technology is evolving rapidly and the tech stacks used by hybrid and remote teams can be significant in breadth and complexity. That means employers also have a responsibility to support their employees with improving digital proficiency, especially as some skills may be specific to the organization’s work streams.
Growth-focused employers and HR teams can consider the following four practical tactics to support employees with digital learning.
It will come as no surprise that digital skill sets will continue to be in high demand in the coming years, so whilst it’s important for potential employees to consider this when it comes to seeking opportunities, it’s also important for employers to support both their business and people with keeping up with digital trends.
Subscribe to receive the latest
Remote blog posts and updates in your inbox.