Expanding global talent effortlessly: how Flowla secured 100% HR visibility with Remote

Flowla partners with sales and customer success teams to coordinate complex, human-led customer journeys via personalised digital sales rooms. As the company grew, it required a method to recruit top talent wherever they are while keeping administrative processes efficient.

Through a partnership with Remote, Flowla moved from a remote-first startup into a scaling hybrid organisation with a compliant, streamlined global workforce.

The challenge: managing a growing global team without the administrative burden

Flowla adopted a remote-first approach from day one because the co-founders were based in different cities. As the business expanded, they prioritised hiring within overlapping time zones to enable synchronous collaboration.

However, coordinating a mix of contractors and employees across multiple countries using only spreadsheets became unsustainable as the company grew. Flowla needed a centralised system to manage onboarding, time-off requests, and local compliance without being swamped by manual paperwork.

"We stopped using spreadsheets — we needed somewhere for employees to submit time-off requests and for me to oversee everything on a single dashboard."

Erdem Gelal, Co-founder

The solution: a single platform for global hiring and HR management

Flowla selected Remote to ensure a smooth, consistent experience for every team member, regardless of their chosen employment status.

Remote Employer of Record (EOR)

Flowla uses Remote's EOR services to employ international staff who need official payroll for personal purposes, such as mortgage applications. Remote manages the complex local processes, including work permits and compliance in countries like Germany. This is especially important because non-compliance in strictly regulated markets such as Germany can lead to fines of up to €30,000 per employee.

Remote Contractor Management

For team members who choose contractor status, Remote automatically produces local, compliant contracts. That protects Flowla while preserving flexibility across its global talent pool.

Remote HR Management

Flowla implemented Remote HR Management to unify all team members. Leadership can now view and manage everyone, from hybrid staff in London to remote engineers in Egypt, within a single source of truth.

"Integrating HRIS with payroll and contractor management is essential. Running them separately forced us back to spreadsheets, so having one platform to cover every employee type is vital."

Erdem Gelal, Co-founder

The impact: frictionless onboarding and peace of mind

By centralising its global employment through Remote, Flowla removed much of the friction usually associated with international expansion. Leadership now spends less time on administration and more time driving business outcomes.

Operational efficiency: Managing global payroll previously required 10 hours of admin time; it is now a routine monthly task that takes only 5 minutes. Flowla pays one single invoice to Remote, which covers all global payments and different currencies.

Compliance and stability: In addition to avoiding potential fines of up to €30,000, Flowla strengthened investor confidence. Remote's compliance standards were a key advantage when their global contracts were examined during legal due diligence, helping to secure stability in their international growth.

"Remote gives us peace of mind. It enables a smooth onboarding process for people around the world and provides a single invoice to cover all our international payments."

Erdem Gelal, Co-founder