Why are parental support policies so important?
For working parents, achieving a sound life‑work balance can be especially difficult. The combination of job duties and childcare obligations often leaves little opportunity to recover. Nearly 9 in 10 families include at least one working parent, underlining the urgent need for employers to acknowledge parents’ rights in the workplace. Parental support plays a crucial role in creating a positive work culture and helps organisations attract and retain top talent who happen to have (or plan to have) children. Company policies form only part of the solution. With remote work, parents can now relocate if another country provides a better future for their family.
"Increasingly, we see parents moving to countries they feel can offer the best possible life for their children, and bringing their remote jobs with them. Creating policies for working parents is no longer just a domestic issue within each country but also an issue of attracting the best international talent." Barbara Matthews, Chief People Officer at Remote.
Factors such as affordable childcare, investment in education and the overall cost of living are equally important for working parents, and different families prioritise these elements differently — for example LGBTQIA+ couples with children, surrogate parents and intended parents, and adoptive families all have distinct needs. Ambitious companies seeking the best international talent will benefit from offering competitive and attractive paid parental leave policies and benefits programmes that include support measures for working parents.