Why do parental support policies matter?
Maintaining a healthy life‑work balance is especially challenging for working parents. The combination of job-related duties and childcare commitments often leaves little time to rest and recover. Nearly 9 in 10 families have at least one working parent, underlining the need for employers to recognise parents’ rights in the workplace. Parental support is a key element of a positive working culture, helping businesses attract and retain top talent who have, or plan to have, children. Company policy is only part of the picture. With remote work increasingly common, parents can relocate their families if another location offers a better future.
"Increasingly, parents are relocating to countries they believe can offer the best possible life for their children, often bringing their remote jobs with them. Designing policies for working parents is no longer solely a domestic concern but is also critical to attracting top international talent." Barbara Matthews, Chief People Officer at Remote.
Affordable childcare, investment in education and the overall cost of living are all vital considerations for working parents, and different family types weigh these factors differently — LGBTQIA+ couples with children, surrogacy arrangements and adoptive families each have particular needs. Ambitious organisations seeking the world’s best international talent will benefit from offering competitive and attractive paid parental leave policies, along with benefits programmes that include specific provisions to support working parents.