Why are parental support policies so important?
For working parents, maintaining a healthy life-work balance can be especially difficult. The demands of work combined with childcare responsibilities often leave little opportunity to recuperate. Nearly 9 in 10 families include at least one working parent, underscoring the necessity for employers to respect parents' rights at work. Parental support forms a critical part of a positive workplace culture, helping organisations attract and retain top talent who are parents or plan to become parents. Company policies are only one element; in the era of remote work, parents can now relocate their families to places that offer better opportunities for their children.
"Increasingly, we see parents moving to countries they feel can offer the best possible life for their children, and bringing their remote jobs with them. Creating policies for working parents is no longer just a domestic issue within each country but also an issue of attracting the best international talent." Barbara Matthews, Chief People Officer at Remote.
Considerations like affordable childcare, investment in education and the overall cost of living carry equal weight for working parents, and different family structures will prioritise these factors differently — LGBTQIA+ couples with children, surrogate mothers and intended parents, and adoptive families all have distinct needs. Progressive employers aiming to secure the world’s best international talent will gain an advantage by offering competitive and attractive paid parental leave policies and benefits programmes that specifically support working parents.