Why are parental support policies so important?
For working parents, finding a sustainable life‑work balance can be especially difficult. Balancing job responsibilities and childcare often leaves little opportunity to rest and recharge. Almost 9 in 10 families include at least one working parent, underlining why employers must recognise parents’ rights at work. Parental support plays a key role in building a positive workplace and helps companies attract and retain talented employees who have, or plan to have, children. Policies are only part of the solution. With remote work, parents can now choose to move their families to locations that offer a better future.
"Increasingly, we see parents moving to countries they feel can offer the best possible life for their children, and bringing their remote jobs with them. Creating policies for working parents is no longer just a domestic issue within each country but also an issue of attracting the best international talent." Barbara Matthews, Chief People Officer at Remote.
Factors like affordable childcare, investment in education and the overall cost of living matter equally to working parents, and different families prioritise different things — LGBTQIA+ couples with children, surrogates and intended parents, and those adopting will all have distinct needs. Ambitious employers keen to hire the best international talent will benefit from competitive and attractive paid parental leave policies and benefits that specifically support working parents.