Barry Gouch, EVP at isolved, and Pim Altena, GM of Remote Embedded, sat down with host William Tincup to talk about how their partnership came together and what it opens up for isolved's customers. They covered the signals that led isolved to add global hiring — rising customer demand, analyst research on the future of work, and competitive intelligence all pointing to the same gap — why isolved chose to partner rather than build it themselves, and how the partnership will bring Remote's Employer of Record into isolved People Cloud — embedded under the isolved brand — with contractor management and global payroll available through referral. They also got into the bigger shift underneath it all: hiring for skill instead of geography, so a small or mid-market business can compete for talent anywhere in the world and stay compliant while doing it. It's worth a read on two levels: for HR and talent leaders at growing companies who want to hire the best people without setting up in every country, and for product and partnership leaders at HR tech and HCM platforms weighing whether to build global employment capabilities themselves or embed them — and what that decision looked like from isolved's side of the table.
"HR practitioners can really focus in on skill to build their teams, and have no boundaries from a geographical standpoint. SMBs and mid-market can compete with enterprise-level businesses if they have those two components — skill and recruiting." — Barry Gouch, EVP, isolved
"Once a customer is ready to make their first international hire, that's when we come in. They can buy these solutions from isolved, under the isolved brand, and it's the same product experience within isolved. That's a very powerful proposition." — Pim Altena, GM of Remote Embedded, Remote
The full conversation
Lightly edited for readability.This conversation originally aired on the You Should Know podcast from WRKdefined. Watch the full episode above, or listen on WRKdefined.
William Tincup (host): We've got Barry and Pim on today, and we're going to talk about a partnership. Let's do introductions — Barry, you first.
Barry Gouch (isolved): Barry Gouch, executive vice president at isolved, responsible for our marketplaces, our strategic alliances, insurance, and a host of other things. Happy to be here.
Pim Altena (Remote): I'm Pim Altena, GM for Remote Embedded and VP of Partnerships at Remote, responsible for all our partnerships — and particularly the embedded partnerships we have with partners like isolved.
William: So how did this partnership happen? Not many people know how these things come together. What was the origin story?
Barry: Let me give you a little backdrop. The research we do at isolved comes from a few different places, and for this partnership we recognized a few things. First, customer demand for global hiring had picked up, so we quantified it. We also went through the analyst groups we rely on for the future of work, and we used competitive intelligence to support our thinking. When we looked at all three of those, global hiring — and the global mechanisms to pay people, which we didn't have in our platform at the time — kept bubbling up.
All of that pointed toward developing a solution, whether we partnered or built it ourselves. We felt partnering was the right move. It's not our core competency, but we knew we needed to deliver it, because the SMB and mid-market need for global hiring was starting to accelerate. - Barry Gouch, EVP, isolved
So we ran an RFP, narrowed it from ten down to five, and after careful consideration Remote was who we selected. We started with a referral relationship — we wanted to see how we'd work together before getting married, so to speak. Then Pim and I met at one of our conferences, sat down to outline what we both expected, and that's where we got our bearings. I'm pleased with where we are today, and looking forward to a more expansive offering for our clients.
William: Pim, your take on the origin story?
Pim: Barry gave a great overview. One thing I'd add: at Remote we've been building the infrastructure for global hiring and paying people compliantly since 2019. And from the start we built it to be embeddable and API-first — with the idea that we'd prove it in our own direct channel, but the real value is in partnerships.
William: And that embeddable part is actually different from some of the other models out there, right?
Pim: Absolutely. We've invested in it from the beginning — from the product side, obviously, but also from the go-to-market side: how do you help partners be commercially successful with these embedded offerings? We're proud to have embedded partnerships across employer of record, contractor management, and global payroll, so we can support any hiring model a partner needs. You can hire and pay anybody in the world compliantly, regardless of the model.
William: And it's complementary to HR tech platforms — you're not competing for the same business.
Pim: Exactly. Barry mentioned the SMB and mid-market. These businesses were already using isolved for their HR and domestic payroll. Once they're ready to make their first international hire, that's when we come in. They can buy these solutions from isolved, under the isolved brand, and it's the same product experience within isolved. That's a very powerful proposition.
William: Barry, you mentioned the embedded part was important to you.
Barry: It was — in fact it was one of our RFP criteria: how seamless can the integration be, so it feels like one solution? And it needed to be simple. One of the benefits with Remote is those three options for hiring across borders — an EOR model, a global payroll model, and a contractor model. Depending on the country and the situation, a different one makes sense, and for our customers simplicity matters. Remote offers all three within one platform, which makes it easy for us to integrate and operate along one line of business. Customers choose what suits them — same platform, same simple approach — and they're compliant in all three. So the simplicity of the API build and the customer experience were really important to me, and so far they've delivered really well.
William: Keeping customers in a system they already know and love, but opening up the talent aperture. If they're in Cedar Rapids, it's no longer just the talent in Cedar Rapids — they can look at talent all over the world. And they don't have to learn something new. Now, if you want to hire someone who happens to be in London, there are payroll rules and compliance for the UK. I remember looking at payroll libraries a hundred years ago just for America — federal, state, municipal. If Seattle changes its minimum wage on a Monday, you've got to be compliant by Tuesday. Now multiply that across 190-plus countries. We don't want to learn all that — let Remote learn it.
Barry: William, I try to put myself in the chair of the HR practitioner. You should use data to make decisions, but the best compass is what that practitioner faces day to day. One of their challenges is staffing the workforce with the right skill-based talent. Geography used to be how people hired — that's no longer the case. HR practitioners can really focus in on skill to build their teams and talent, and have no boundaries from a geographical standpoint. That's something they're accelerating in this new technological age, with AI supporting recruiting. But if you give them the ability to source by skill, you've got to give them the ability to actually hire and be compliant. With those two components, SMBs and mid-market businesses can compete with enterprise-level businesses.
Pim: Exactly right, Barry — you want to source by skill. In my previous role, before I joined Remote, I was actually a Remote customer; that's how I got to know it. I was building a global team and wanted someone with experience managing partners in Italy. I found the right person and made him a job offer — to relocate to Amsterdam and be on a plane two weeks out of four to be on site with the Italian partners. He looked at me and said, "Why don't we do this the other way around?" I told him, "I can't hire you in Italy — I don't have a legal entity there, I don't know the rules, I don't know the compliance." I still thank him for being firm, because that's how I found Remote.
Then it clicked: you're hiring people for skills, but you're unconsciously constraining yourself by the compliance capability and the legal-entity footprint you already have — especially as an SMB or mid-market business that doesn't have entities in 80 countries the way a large enterprise does. We're opening up that global talent pool for these businesses.
William: COVID sped some of this up. If there's a silver lining, it's that people work remotely now — and if they can work remotely, why do they need to be in Cedar Rapids or Charlotte? Do you see that playing out?
Pim: It's definitely been an accelerator, but there's a secular trend underneath it that was already happening. Location matters less than it used to. You can hire people in different places and still bring them together face to face when you need to. And it's not only remote-first, white-collar companies. Maybe I'm expanding into a new market and want to hire a few salespeople — do I set up a whole new entity, or just hire them under an EOR model and see how it goes? Or a company sells a big contract and needs forward-deployed engineers on the customer's site, in a different jurisdiction than where they operate. It opens a lot of doors.
William: Barry, you mentioned starting with a proof of concept before the deeper integration. Do you do that with a lot of your partners?
Barry: Specifically with our marketplace and strategic-alliance partners. Historically, when you see a lot of attachment in your customer base, it perks your interest — what's so valuable here, why are people using it? That's a good indicator of future adoption. There are lots of providers, and I don't want to throw Remote into a big pool, because things stand out with them. They were very diligent. When we started the referral relationship as a proof of concept, it had to be mutually beneficial — good for isolved and our customers, and a good fit for Remote, with economics that work. These are some of the most important partnerships we'll pick as a company.
Two things stood out early. First, how they treated our customers — from the word go it was white glove, with a lot of explanation so customers could get onto the platform easily. Second, affordability, which is critical in SMB and mid-market for the price-value equation to work. Once you've solved those two — how you treat customers and a price point you're both comfortable with — you can drive scale. That's what led us to the embedded partnership, and now we're in a longer-term engagement with integrations underway to make it easier in the flow of work.
William: Pim, when I was doing global hiring, Germany and France had some of the most complex compliance out there. Still true?
Pim: The interesting thing about labor law is that every country is completely different. One example: in some countries it's mandatory to do a medical exam before an employee starts; in others it's forbidden. Regulations can be 180 degrees apart. France and Germany — like a lot of continental Europe — have very high employee protection, which generates a lot of extra rules to stay compliant with. The beauty of Remote is, like the Seattle example, we track all these rules across every country we operate in — all 100 of them — and keep the platform current. Through AI, you're alerted before you make a mistake. We don't let you make it, and that gives customers the comfort and protection.
William: Let's talk rollout. You just came back from Connect, your partner conference. How are you rolling this out?
Barry: We have an org-readiness process that usually takes six to nine months to get to general availability. We run development timelines in parallel with org readiness — communication, marketing materials, price guides, all of it — before the flag goes up. Our customer base is already primed, because we did that proof of concept and have a lot of knowledge around the relationship. Now it's step two: here's how you access it in the platform, very turnkey, and how you attach and sell it into the base. We'll do a soft launch and communications, and I foresee us really hitting the ground running in early 2027.
William: And with ApplicantPro coming into the isolved family, it'll be interesting to educate the talent acquisition professionals and recruiters, because they're going to get excited — "Now I can hire people with the skills I need from other places, and be compliant." HR will be excited, but I can see the TA folks being really excited too.
Barry: Absolutely.
What isolved's partners are seeing
Some of the clearest perspective on what this partnership unlocks comes from the partners who work alongside isolved every day. Advisory firms and HR service providers like BPM and Aspen HR help companies get the most out of isolved, and they're increasingly hearing the same question from clients: how do we hire and pay great people beyond the U.S. without the usual complexity?
BPM, which advises companies on HR technology and workforce strategy, sees it this way:
"Global hiring is no longer reserved for the enterprise. Mid-market and even emerging companies now build distributed teams from day one, and they expect their HR technology to keep up. That's what makes this partnership so valuable for isolved customers: Remote's global capability paired with isolved's HCM foundation means one system, one experience, and one source of truth — whether an employee sits in San Jose or São Paulo." — Stacy Litteral, Partner, Advisory – HR Consulting, BPM
"As more organizations expand their talent strategy beyond the U.S., the isolved and Remote partnership provides the expertise, technology, and local market knowledge needed to support Employer of Record, global payroll, and contractor management with confidence. Our clients appreciate having a trusted partner that simplifies global hiring — accessing top talent around the world while maintaining compliance and peace of mind every step of the way." — Lindsay Henry, Aspen HR
Building a global employment offering for your customers? See how HR tech and HCM platforms embed Remote's employer of record, contractor management, and global payroll — under their own brand → embedded.remote.com
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