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Test Before You Invest: How Startups Use EOR to Explore New Markets

For early-stage startups, entering a new market can feel like a leap of faith — one that can seemingly demand time, money, and long-term commitment. But what if you could gather real market data, test your go-to-market strategy, and hire the right local talent before investing in costly infrastructure? In this exclusive session, we’ll explore how founders and investors are taking a smarter path to global expansion. You'll hear from startup leaders and seasoned investors who have used EORs like Remote to hire in new regions, validate demand, and refine their strategy — all without opening a local entity.

Join Gillian O'Brien, GM of Recruit at Remote, Sasha Orloff, CEO at Puzzle, and Niko Bonatsos, Managing Director at General Catalyst, for a dynamic conversation on the playbook modern startups are using to go global, faster and leaner.

What You’ll Learn:

  • How startups use EOR to test new markets quickly — without setting up entities or taking on legal risk

  • What roles, signals, and strategies successful teams use to validate global expansion

  • Insights from founders and investors on when to pivot, scale, or pull back after market testing

  • Best practices and common pitfalls when using EOR during early-stage global growth

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Watch the recording below

 

Your expert speakers

Join our expert panelists for this dynamic discussion

Niko Bonatsos is a Managing Director at General Catalyst, where he partners with first-time founders building ambitious, category-defining companies across sectors like consumer, AI, and fintech. He’s known for his deep curiosity, long-term mindset, and ability to identify emerging cultural and technological trends. With graduate degrees from Stanford and the University of Cambridge, Niko brings a global outlook to venture investing and is especially passionate about supporting founders who combine technical depth with visionary thinking.

Niko BonatsosManaging Director

Sasha is the co-founder and CEO of Puzzle, a modern accounting platform reimagining the general ledger for startups and scaling companies. With two decades of experience across fintech, data analytics, and financial infrastructure, Sasha brings a systems-level perspective to how businesses operate and grow. He has worked globally across startups, multinationals, governments, and non-profits—shaping strategies as a founder, executive, advisor, and board member. Passionate about making finance a true strategic lever, he also hosts the Turpentine Finance podcast, where he explores how financial leaders can drive innovation and long-term value.

Sasha OrloffCEO

Gillian is the General Manager of Remote Recruit: one of Remote’s newest products connecting top tier talent with opportunities around the world. Prior to joining Remote, Gillian was the Head of Ecosystem at fintech unicorn Pilot, and Chief of Staff at Dover - a series A hiring tech company. She started her career as a startup founder backed by Y Combinator, and currently invests and advises early stage companies through 500 Global, Orange Collective, and personal angel investing. Outside of work, Gillian spends the majority of time with her two 60lb dogs, likes video games, and is on a campaign to make Halloween a month long holiday.

Gillian ObrienGeneral Manager

Niko Bonatsos is a Managing Director at General Catalyst, where he partners with first-time founders building ambitious, category-defining companies across sectors like consumer, AI, and fintech. He’s known for his deep curiosity, long-term mindset, and ability to identify emerging cultural and technological trends. With graduate degrees from Stanford and the University of Cambridge, Niko brings a global outlook to venture investing and is especially passionate about supporting founders who combine technical depth with visionary thinking.

Niko BonatsosManaging Director

Sasha is the co-founder and CEO of Puzzle, a modern accounting platform reimagining the general ledger for startups and scaling companies. With two decades of experience across fintech, data analytics, and financial infrastructure, Sasha brings a systems-level perspective to how businesses operate and grow. He has worked globally across startups, multinationals, governments, and non-profits—shaping strategies as a founder, executive, advisor, and board member. Passionate about making finance a true strategic lever, he also hosts the Turpentine Finance podcast, where he explores how financial leaders can drive innovation and long-term value.

Sasha OrloffCEO

Gillian is the General Manager of Remote Recruit: one of Remote’s newest products connecting top tier talent with opportunities around the world. Prior to joining Remote, Gillian was the Head of Ecosystem at fintech unicorn Pilot, and Chief of Staff at Dover - a series A hiring tech company. She started her career as a startup founder backed by Y Combinator, and currently invests and advises early stage companies through 500 Global, Orange Collective, and personal angel investing. Outside of work, Gillian spends the majority of time with her two 60lb dogs, likes video games, and is on a campaign to make Halloween a month long holiday.

Gillian ObrienGeneral Manager

Niko Bonatsos is a Managing Director at General Catalyst, where he partners with first-time founders building ambitious, category-defining companies across sectors like consumer, AI, and fintech. He’s known for his deep curiosity, long-term mindset, and ability to identify emerging cultural and technological trends. With graduate degrees from Stanford and the University of Cambridge, Niko brings a global outlook to venture investing and is especially passionate about supporting founders who combine technical depth with visionary thinking.

Niko BonatsosManaging Director

Sasha is the co-founder and CEO of Puzzle, a modern accounting platform reimagining the general ledger for startups and scaling companies. With two decades of experience across fintech, data analytics, and financial infrastructure, Sasha brings a systems-level perspective to how businesses operate and grow. He has worked globally across startups, multinationals, governments, and non-profits—shaping strategies as a founder, executive, advisor, and board member. Passionate about making finance a true strategic lever, he also hosts the Turpentine Finance podcast, where he explores how financial leaders can drive innovation and long-term value.

Sasha OrloffCEO

Gillian is the General Manager of Remote Recruit: one of Remote’s newest products connecting top tier talent with opportunities around the world. Prior to joining Remote, Gillian was the Head of Ecosystem at fintech unicorn Pilot, and Chief of Staff at Dover - a series A hiring tech company. She started her career as a startup founder backed by Y Combinator, and currently invests and advises early stage companies through 500 Global, Orange Collective, and personal angel investing. Outside of work, Gillian spends the majority of time with her two 60lb dogs, likes video games, and is on a campaign to make Halloween a month long holiday.

Gillian ObrienGeneral Manager