Test Before You Invest: How Startups Use EOR to Explore New Markets

Niko Bonatsos is a Managing Director at General Catalyst, where he partners with first-time founders building ambitious, category-defining companies across sectors like consumer, AI, and fintech. He’s known for his deep curiosity, long-term mindset, and ability to identify emerging cultural and technological trends. With graduate degrees from Stanford and the University of Cambridge, Niko brings a global outlook to venture investing and is especially passionate about supporting founders who combine technical depth with visionary thinking.

Sasha is the co-founder and CEO of Puzzle, a modern accounting platform reimagining the general ledger for startups and scaling companies. With two decades of experience across fintech, data analytics, and financial infrastructure, Sasha brings a systems-level perspective to how businesses operate and grow. He has worked globally across startups, multinationals, governments, and non-profits—shaping strategies as a founder, executive, advisor, and board member. Passionate about making finance a true strategic lever, he also hosts the Turpentine Finance podcast, where he explores how financial leaders can drive innovation and long-term value.

Gillian is the General Manager of Remote Recruit: one of Remote’s newest products connecting top tier talent with opportunities around the world. Prior to joining Remote, Gillian was the Head of Ecosystem at fintech unicorn Pilot, and Chief of Staff at Dover - a series A hiring tech company. She started her career as a startup founder backed by Y Combinator, and currently invests and advises early stage companies through 500 Global, Orange Collective, and personal angel investing. Outside of work, Gillian spends the majority of time with her two 60lb dogs, likes video games, and is on a campaign to make Halloween a month long holiday.

Niko Bonatsos is a Managing Director at General Catalyst, where he partners with first-time founders building ambitious, category-defining companies across sectors like consumer, AI, and fintech. He’s known for his deep curiosity, long-term mindset, and ability to identify emerging cultural and technological trends. With graduate degrees from Stanford and the University of Cambridge, Niko brings a global outlook to venture investing and is especially passionate about supporting founders who combine technical depth with visionary thinking.

Sasha is the co-founder and CEO of Puzzle, a modern accounting platform reimagining the general ledger for startups and scaling companies. With two decades of experience across fintech, data analytics, and financial infrastructure, Sasha brings a systems-level perspective to how businesses operate and grow. He has worked globally across startups, multinationals, governments, and non-profits—shaping strategies as a founder, executive, advisor, and board member. Passionate about making finance a true strategic lever, he also hosts the Turpentine Finance podcast, where he explores how financial leaders can drive innovation and long-term value.

Gillian is the General Manager of Remote Recruit: one of Remote’s newest products connecting top tier talent with opportunities around the world. Prior to joining Remote, Gillian was the Head of Ecosystem at fintech unicorn Pilot, and Chief of Staff at Dover - a series A hiring tech company. She started her career as a startup founder backed by Y Combinator, and currently invests and advises early stage companies through 500 Global, Orange Collective, and personal angel investing. Outside of work, Gillian spends the majority of time with her two 60lb dogs, likes video games, and is on a campaign to make Halloween a month long holiday.

Niko Bonatsos is a Managing Director at General Catalyst, where he partners with first-time founders building ambitious, category-defining companies across sectors like consumer, AI, and fintech. He’s known for his deep curiosity, long-term mindset, and ability to identify emerging cultural and technological trends. With graduate degrees from Stanford and the University of Cambridge, Niko brings a global outlook to venture investing and is especially passionate about supporting founders who combine technical depth with visionary thinking.

Sasha is the co-founder and CEO of Puzzle, a modern accounting platform reimagining the general ledger for startups and scaling companies. With two decades of experience across fintech, data analytics, and financial infrastructure, Sasha brings a systems-level perspective to how businesses operate and grow. He has worked globally across startups, multinationals, governments, and non-profits—shaping strategies as a founder, executive, advisor, and board member. Passionate about making finance a true strategic lever, he also hosts the Turpentine Finance podcast, where he explores how financial leaders can drive innovation and long-term value.

Gillian is the General Manager of Remote Recruit: one of Remote’s newest products connecting top tier talent with opportunities around the world. Prior to joining Remote, Gillian was the Head of Ecosystem at fintech unicorn Pilot, and Chief of Staff at Dover - a series A hiring tech company. She started her career as a startup founder backed by Y Combinator, and currently invests and advises early stage companies through 500 Global, Orange Collective, and personal angel investing. Outside of work, Gillian spends the majority of time with her two 60lb dogs, likes video games, and is on a campaign to make Halloween a month long holiday.