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Webinars

Test Before You Invest: How Startups Use EOR to Explore New Markets


For early-stage startups, entering a new market can feel like a leap of faith — one that can seemingly demand time, money, and long-term commitment. But what if you could gather real market data, test your go-to-market strategy, and hire the right local talent before investing in costly infrastructure? In this exclusive session, we’ll explore how founders and investors are taking a smarter path to global expansion. You'll hear from startup leaders and seasoned investors who have used EORs like Remote to hire in new regions, validate demand, and refine their strategy — all without opening a local entity. 

 

Join Gillian O'Brien, GM of Recruit at Remote, Sasha Orloff, CEO at Puzzle, and Niko Bonatsos, Managing Director at General Catalyst, for a dynamic conversation on the playbook modern startups are using to go global, faster and leaner. 

 

What You’ll Learn: 

  • How startups use EOR to test new markets quickly — without setting up entities or taking on legal risk 
  • What roles, signals, and strategies successful teams use to validate global expansion 
  • Insights from founders and investors on when to pivot, scale, or pull back after market testing 
  • Best practices and common pitfalls when using EOR during early-stage global growth
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Your expert speakers

Join our expert panelists for this dynamic discussion

Niko Bonatsos is a Managing Director at General Catalyst, where he partners with first-time founders building ambitious, category-defining companies across sectors like consumer, AI, and fintech. He’s known for his deep curiosity, long-term mindset, and ability to identify emerging cultural and technological trends. With graduate degrees from Stanford and the University of Cambridge, Niko brings a global outlook to venture investing and is especially passionate about supporting founders who combine technical depth with visionary thinking.