Why do parental support policies matter so much?
For working parents, reaching a healthy life‑work balance can be especially difficult. The mix of job responsibilities and childcare duties often leaves scant time to rest and recuperate. Almost 9 in 10 families include at least one working parent, underlining the urgent need for employers to acknowledge parents' rights at work. Parental support is central to a positive workplace culture and helps employers attract and retain top talent who are parents or planning to become parents. Company policies form only part of the solution. With remote work now common, parents may choose to move their families to locations that offer a better future.
"Increasingly, we see parents moving to countries they feel can offer the best possible life for their children, and bringing their remote jobs with them. Creating policies for working parents is no longer just a domestic issue within each country but also an issue of attracting the best international talent." Barbara Matthews, Chief People Officer at Remote.
Factors like affordable childcare, investment in education and the general cost of living are all key considerations for working parents, and different families prioritise different things — LGBTQIA+ couples with children, surrogates and intended parents, and adoptive families each have distinct needs. Ambitious employers aiming to attract the best international talent will benefit from offering competitive and attractive paid parental leave policies, along with benefits that specifically support working parents.