Why do parental support policies matter so much?
For working parents, maintaining a healthy life-work balance can be especially difficult. Juggling job duties with childcare responsibilities often leaves little opportunity to rest. Nearly 9 in 10 families have at least one working parent, underscoring why employers must acknowledge parents’ rights at work. Parental support plays a key role in a positive workplace culture, helping organisations attract and retain top employees who have, or intend to have, children. Company policies alone are not sufficient. With remote work now commonplace, parents can move their families if another location offers a better future.
"Increasingly, parents are relocating to countries they believe provide the best life for their children, often taking their remote jobs with them. Designing policies for working parents has therefore moved beyond a domestic concern and has become critical to attracting top international talent." Barbara Matthews, Chief People Officer at Remote.
Factors like affordable childcare, investment in education, and the overall cost of living are all crucial for working parents, and different families evaluate these priorities differently — for example, LGBTQIA+ parents, surrogates and intended parents, and adoptive families each have unique needs. Ambitious organisations aiming for the world's top international talent will gain by implementing competitive, attractive paid parental leave policies and benefits programs that include measures to support working parents.