Why do parental support policies matter so much?
For working parents, finding a healthy life-work balance can be especially difficult. Balancing job duties with childcare responsibilities often leaves little opportunity to rest and recharge. Almost nine in ten families have at least one working parent, underlining how important it is for employers to acknowledge parents’ rights at work. Parental support forms a key element of a positive workplace culture, helping employers attract and keep top talent who have — or are planning to have — children. Company policies are only part of the solution. With remote work, parents can now relocate if another place offers better prospects for their family.
"Increasingly, parents are relocating to countries they believe will offer the best life for their children, often taking their remote roles with them. Designing policies for working parents is no longer solely a domestic concern; it has become part of attracting top international talent." Barbara Matthews, Chief People Officer at Remote.
Factors such as affordable childcare, investment in education and the overall cost of living are equally important for working parents, and different families assess these factors differently — LGBTQIA+ couples with children, surrogates and intended parents, and adoptive families all have distinct requirements. Companies aiming to hire the world’s best international talent will gain from offering competitive and attractive paid parental leave policies and benefit programmes that include practical provisions to support working parents.