Why do parental support policies matter so much?
For working parents, maintaining a healthy life-work balance can be especially demanding. Balancing job responsibilities with childcare often leaves little opportunity for recovery. Nearly 9 in 10 families include at least one working parent, underlining the importance for employers to recognise parental needs at work. Parental support contributes to a positive workplace, helping firms attract and keep top talent who are parents or planning to start a family. Policy is only part of the solution. With remote work, parents increasingly have the option to relocate their families to locations that offer a better quality of life.
"Increasingly, we see parents moving to countries they feel can offer the best possible life for their children, and bringing their remote jobs with them. Creating policies for working parents is no longer just a domestic issue within each country but also an issue of attracting the best international talent." Barbara Matthews, Chief People Officer at Remote.
Elements such as affordable childcare, investment in education and overall living costs are equally important to working parents, and individual families evaluate these factors differently — LGBTQIA+ couples, surrogate parents, intended parents and adoptive families each have distinct needs. Ambitious employers seeking top international talent will gain from offering competitive and attractive paid parental leave policies and benefits packages that specifically support parents.