Why are parental support policies so important?
Balancing work and family can be especially difficult for parents. Juggling job duties and childcare leaves little opportunity to rest and recover. Almost 9 in 10 families have at least one working parent, underlining why employers must recognise parents’ needs at work. Parental support is central to building a positive workplace and helps firms attract and keep top talent who are, or plan to become, parents. Company policies are only part of the solution. With remote work, parents can now move their families to locations that offer a better future.
"Increasingly, we see parents moving to countries they feel can offer the best possible life for their children, and bringing their remote jobs with them. Creating policies for working parents is no longer just a domestic issue within each country but also an issue of attracting the best international talent." Barbara Matthews, Chief People Officer at Remote.
Factors like affordable childcare, investment in education and the overall cost of living are equally important for working parents, and different families prioritise these differently — LGBTQIA+ couples with children, surrogates and intended parents, and adoptive families each have distinct needs. Ambitious employers wanting the best international talent should offer competitive and attractive paid parental leave policies, plus benefits that provide real support for working parents.