Product manager job description

A product manager drives the strategy, roadmap, and execution of products throughout their lifecycle. They bridge the gap between user needs, business goals, and technical feasibility — ensuring the final product delivers maximum value.

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Kickstart your hiring with our adaptable product manager job description template. Perfect for job boards or your careers page, this outline helps you clearly define the core responsibilities and desired qualifications. Tailor it to reflect your company’s culture, tools, and project workflows — and attract the right project coordination talent to your team.

Product manager template

[Company] is an innovative [industry] company committed to [goals/mission]. We believe in building exceptional products that solve real-world problems and empower our users. Our team thrives on creativity, collaboration, and customer obsession. Join us to help shape the future of [specific product area or industry].

About the role

As a product manager at [Company], you will own the product lifecycle from ideation through launch and iteration. You’ll collaborate with cross-functional teams to define product vision, prioritise features, and deliver solutions that delight users and drive business impact.

Product manager responsibilities

Your responsibilities will include:

• Defining product strategy and vision aligned with business objectives.
• Gathering and analysing user feedback and market trends.
• Creating and prioritising product roadmaps and backlogs.
• Writing clear product requirements and user stories.
• Working closely with design, engineering, marketing, and sales teams.
• Leading product launches, measuring impact, and iterating based on results.
• Ensuring product quality, usability, and performance across releases.
  
  

Product manager qualifications

For this role, you will need:

• A bachelor’s degree in business, computer science, design, or a related field.
• Proven experience as a product manager or in a related role (e.g., product owner, UX strategist).
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication.
• Familiarity with Agile or Scrum methodologies.
• Experience with product management tools (e.g., Jira, Confluence, Productboard).
  
  

Product manager skills

• Product lifecycle management
• Market research and user analysis
• Roadmapping and prioritisation
• Stakeholder collaboration
• Agile and Scrum practices
• Communication and leadership
• Data-driven decision-making
  
  

Paths to becoming a product manager

Many product managers start in roles such as business analyst, software engineer, UX designer, or marketing strategist before transitioning into product. A degree in a relevant field helps, but practical experience in solving user problems and driving outcomes is most valuable. Certifications like the Certified Scrum Product Owner (CSPO) or Pragmatic Institute credentials can also support your path.

Typical career progression for a product manager

Product managers can often progress to one or several of the following roles:

• Senior product manager: Oversees complex or high-impact products and mentors junior PMs.
• Group product manager: Leads a team of PMs and coordinates product strategy across multiple lines.
• Director of product: Defines broader product vision and works closely with executive leadership.
• VP of product / Chief Product Officer (CPO): Leads the product organisation and company-wide product strategy.
  
  

Other possible titles for this role

• Product owner
• Technical product manager
• Product strategist
• Product lead
• Digital product manager