Director, Regional Marketing - AMER

About Remote

Remote is solving global remote organizations’ biggest challenge: employing anyone anywhere compliantly. We make it possible for businesses big and small to employ a global team by handling global payroll, benefits, taxes, and compliance. Check out remote.com/how-it-works to learn more or if you’re interested in adding to the mission, scroll down to apply now.

Not only do we encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and any other under-represented group to apply, but we prioritize a sense of belonging. We have 4 ERGs (Women, Disability, Queer, Minorities in Tech) who meet regularly with the People team. During your interviews and beyond, we ask & encourage anybody who needs an accommodation to request one from their recruiter.

At Remote, we embrace AI as a valuable tool while prioritizing human creativity and authenticity. We look forward to meeting candidates who balance innovation with genuine expertise and experience. To learn more about Remote's AI guidelines check see here.

All of our positions are fully remote. You do not have to relocate to join us!

What this job can offer you

The Marketing team is the engine that powers Remote's expansion. Through product marketing, performance marketing, events, communications, campaigns, and content, our team tells the world about Remote to bring in revenue and establish Remote as the international leader in global HR and remote work.

What you bring

Proven experience as a regional marketing lead, director or another senior marketing role
Experience working closely with sales teams to generate and track qualified leads
Solid knowledge of Field and Events Marketing
Strong analytical and project management skills
Experience with CRM software and digital marketing tools and techniques
Strong leadership and communication skills
Creative and entrepreneurial spirit with a strong analytical mindset
Bachelor’s or master’s degree in marketing or related field
Ability to travel to in person event occasionally

Preferred Skills:

Deep understanding of the SaaS industry and its challenges in U.S market
It's not required to have experience working remotely, but considered a plus
Writes and speaks fluent English. Spanish is considered a plus.

Key Responsibilities

Strategic Leadership:
- Develop and implement a regional cohesive regional marketing strategy to increase brand awareness and adoption.
- Shape and evolve marketing plans to address and expanding product mix, ensuring alignment with customer needs and market trends in HR tech.
- Adapt global marketing strategies to fit local markets while respecting territory differences within the US, Canada and Latam.
- Set current and long-term goals for AMER regional marketing team aligned with business goals.
- Anticipate market dynamics and proactively identify opportunities to differentiate the brand against competitors.
- Provide regional expertise to the marketing and sales teams to inform strategies and help prioritize regional customer content development.
Marketing Campaigns:
- Work with the digital marketing team to build all aspects of digital marketing, including our marketing database, email, social media and display advertising campaigns.
- Develop and monitor campaign budgets to maximize ROI and create alignment.
Team Management:
- Recruit, hire, and train new regional marketing team members.
- Establish team goals and ensure performance aligns with these goals.
- Foster collaboration within the team and across customer groups.
Analytics and Reporting:
- Measure and report on the performance of marketing campaigns, gaining insight and assessing against goals.
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Stakeholder Engagement:
- Work closely with sales, the corporate marketing team and product development teams to define marketing materials and programs.
- Manage vendor contracts and relationships.
- Communicate marketing plans and results to senior executives.
Field Marketing management:
- Define, build and implement Field Marketing strategy.
- Manage the field marketing budget to maximize ROI (MQL and Opportunity creation).
- Deliver high-quality regional events that generate new business and improve customer relationships.
- Help the team innovate and define processes that evolve over time

Practicals

You'll report to: Global Director of Field Marketing
Direct reports: 3
Team: [Marketing] - [Field Marketing]
Location: For this position we welcome everyone to apply, but we will prioritize applications from the U.S.
Start date: As soon as possible

Remote Compensation Philosophy

Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.

At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally.

The salary range for this full-time position is $180,800 USD to $244,100 USD. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.

At Remote, we foster internal mobility as a key element of our culture of employee growth and development, supported by a compensation philosophy that guarantees pay equity and fairness. Therefore, all compensation changes associated with an internal move will be reviewed by the Total Rewards & People Enablement team on a case by case basis.

Application process

Interview with recruiter
Interview with future manager
Interview with CMO
Bar Raiser Interview
Prior employment verification check

Benefits

Our full benefits & perks are explained in our handbook at remote.com/r/benefits. As a global company, each country works differently, but some benefits/perks are for all Remoters:

work from anywhere
flexible paid time off
flexible working hours (we are async)
16 weeks paid parental leave
mental health support services
stock options
learning budget
home office budget & IT equipment
budget for local in-person social events or co-working spaces

How you’ll plan your day (and life)

We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at remote.com/async.

You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs.

If that sounds like something you want, apply now!

How to apply

Please fill out the form below and upload your CV with a PDF format.
We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Remote.
If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead.

We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to.