Social media marketing manager job description
About Your Company
About the Social Media Marketing Manager role
Backend software engineer responsibilities
Qualifications and experience
Backend software engineer skills
A social media manager develops strategies to enhance a brand's online presence, creates and curates engaging content, interacts with followers, analyzes engagement data, and adapts to new digital trends. They manage multiple platforms, leading on social communication that bolsters brand alignment, while also contributing to crisis management and collaborating with other teams to drive wider marketing goals.
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Start your recruitment journey with our adaptable Social Media Manager job description template. Ideal for posting on job boards or your company’s careers page, this template provides a basic outline of the core responsibilities and qualifications for the role. Tailor it to fit the specific needs of your team and to highlight the career progression opportunities available.
About your company
Founded in 2010, Company ABC is a pioneering technology firm at the forefront of artificial intelligence and machine learning. Based in San Francisco with a global presence, our mission is to revolutionize business operations across various sectors through innovative solutions. We pride ourselves on a vibrant workplace culture that promotes diversity, creativity, and professional growth. Join us in shaping the future of technology.
About the Social Media Marketing Manager role
As a Social Media Manager at [your company], you’ll strategize, create, optimize and curate content across our social platforms, to enhance engagement and brand presence.
Backend software engineer responsibilities
Develop and implement social media strategies to align with business goals.
Create engaging content for various social media platforms to attract and retain audience engagement.
Monitor, moderate, and respond to audience comments; manage social community interactions.
Analyze the effectiveness of social media campaigns and adjust strategies based on data insights.
Collaborate with other departments (such as marketing) to manage reputation, identify key players, and coordinate actions.
Stay up-to-date with the latest social media best practices, technologies, and trends.
Qualifications and experience
Proven experience as a Social Media Manager or similar role with a strong portfolio of successful social media campaigns.
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices.
Understanding of SEO and web traffic metrics to optimize content based on analytics.
Experience with social media management tools (such as Hootsuite, Buffer, etc.) and content management systems.
Strong writing and verbal communication skills, with an ability to tailor content to different audiences.
Bachelor’s degree in Marketing, Communications, or related field preferred.
Backend software engineer skills
Creativity and ability to produce innovative and original content.
Strong analytical skills to interpret social media metrics and provide actionable insights.
Excellent time management and organizational skills to handle multiple tasks and meet deadlines.
Proficiency in graphic design tools such as Adobe Photoshop or Canva to create visually appealing content.
Strong interpersonal and communication skills to effectively collaborate with team members and engage with an online community.
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Paths to become a Social Media Manager
People often acquire the necessary skills to become a social media manager through a combination of formal education (such as degree programs and certification courses), on-the-job experience (through entry-level roles like, and self-directed learning. Here’s a typical pathway and some common roles that might precede a career as a social media manager:
Career progression for a Social Media Manager
From a social media manager, career progression can lead to roles such as Social Media Director, Digital Marketing Manager, or even Chief Marketing Officer, depending on the company's size and structure.
Digital Marketing Manager: a natural progression from social media management, this role involves overseeing all digital marketing efforts, including SEO, PPC, email marketing, and content strategy, allowing for a broader impact on the company's marketing goals.
Director of Social Media: advancing to this role means taking on higher-level strategic responsibilities, managing a larger team, and leading the planning and execution of all social media-related activities across multiple platforms at a corporate level.
Chief Marketing Officer (CMO): With extensive experience and proven success in digital and social media marketing, a social media manager can eventually rise to the CMO position, where they oversee the entire marketing department, shaping the company’s overall marketing strategies and business development.
Other possible titles for this role
Social Media Coordinator
Social Media Specialist
Community Manager