Social Media Marketing Manager Job Description
A social media manager develops strategies to enhance a brand's online presence, creates and curates engaging content, interacts with followers, analyses engagement data, and adapts to new digital trends. They manage multiple platforms, leading on social communication that bolsters brand alignment, while also contributing to crisis management and collaborating with other teams to drive wider marketing goals.
Your Company
About The Social Media Marketing Manager Role
Social Media Manager Responsibilities
Social Media Manager Qualifications and Experience
Social Media Manager Skills
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About your company
About your company
Founded in 2010, Company ABC is a pioneering technology firm at the forefront of artificial intelligence and machine learning. Based in San Francisco with a global presence, our mission is to revolutionise business operations across various sectors through innovative solutions. We pride ourselves on a vibrant workplace culture that promotes diversity, creativity, and professional growth. Join us in shaping the future of technology.
About The Social Media Marketing Manager Role
As a Social Media Manager at [your company], you’ll strategize, create, optimise and curate content across our social platforms, to enhance engagement and brand presence.
Social Media Manager Responsibilities
Develop and implement social media strategies to align with business goals.
Create engaging content for various social media platforms to attract and retain audience engagement.
Monitor, moderate, and respond to audience comments; manage social community interactions.
Analyse the effectiveness of social media campaigns and adjust strategies based on data insights.
Collaborate with other departments (such as marketing) to manage reputation, identify key players, and coordinate actions.
Stay up-to-date with the latest social media best practices, technologies, and trends.
Social Media Manager Qualifications and Experience
Proven experience as a Social Media Manager or similar role with a strong portfolio of successful social media campaigns.
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices.
Understanding of SEO and web traffic metrics to optimise content based on analytics.
Experience with social media management tools (such as Hootsuite, Buffer, etc.) and content management systems.
Strong writing and verbal communication skills, with an ability to tailor content to different audiences.
Bachelor’s degree in Marketing, Communications, or related field preferred.
Social Media Manager Skills
Creativity and ability to produce innovative and original content.
Strong analytical skills to interpret social media metrics and provide actionable insights.
Excellent time management and organisational skills to handle multiple tasks and meet deadlines.
Proficiency in graphic design tools such as Adobe Photoshop or Canva to create visually appealing content.
Strong interpersonal and communication skills to effectively collaborate with team members and engage with an online community.
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Paths to become a Social Media Manager
People often acquire the necessary skills to become a social media manager through a combination of formal education (such as a degree programs and certification courses), on-the-job experience (through entry level roles like, and self-directed learning. Here’s a typical pathway and some common roles that might precede a career as a social media manager:
Career progression for a Social Media Manager
From a social media manager, career progression can lead to roles such as Social Media Director, Digital Marketing Manager, or even Chief Marketing Officer, depending on the company's size and structure.
Digital Marketing Manager: A natural progression from social media management, this role involves overseeing all digital marketing efforts, including SEO, PPC, email marketing, and content strategy, allowing for a broader impact on the company's marketing goals.
Director of Social Media: Advancing to this role means taking on higher-level strategic responsibilities, managing a larger team, and leading the planning and execution of all social media-related activities across multiple platforms at a corporate level.
Chief Marketing Officer (CMO): With extensive experience and proven success in digital and social media marketing, a social media manager can eventually rise to the CMO position, where they oversee the entire marketing department, shaping the company’s overall marketing strategies and business development.
Other possible titles for this role
Social Media Coordinator
Social Media Specialist
Community Manager